The connection between two or more people is called a relationship. Humans are bound by many forms of the relationship like family and friends. The relationship gives space for happiness and sorrow. Similarly, in Business, relationship within employer and employees and with customers gives either profit or loss. The main aim of every business is to grow.
So, every business needs customers to help for growth. Relationship with customers has to be like fish and water, always together. Customers are like fish and business is like water. Water is necessary for fish to stay alive, likewise, customers need good service. A good service paves the way forward for further business deals. This is called a better Customer Relationship Management.
Every business, whether it is small or large, has to maintain a good relationship with customers to stay on top of the sales cycle. To support this process of the customer relationship, new software is being used, called CRM – Customer Relationship Management Software. This software can reduce workload and save time. It uses many customer relationship management tools that aid in understanding customers better.
5 important ways of how CRM can change the relationship with the customer are :
Customer Profiling :
As soon as the customers are identified, their details have to be documented. Doing it manually takes time. CRM software with automated features report every customer details on a single dashboard.
CRM can also be integrated with social media to enhance customer profile.
By this, customer profiling business agents can understand customer needs, so that good service can be provided.
Customer Survey :
Before starting a business or production in business, agents make a survey about the customers. Many businesses are product oriented, they make the product first and think about customers later. But, few businesses are customer oriented, they understand customers first and give service or product to satisfy them. Customer survey helps to have a better relationship with the customers.
Always Connected :
Getting connected with customers should be the first aim of any business. But, staying in connection with them is also very important. CRM software is very useful in this aspect. As CRM can be integrated with social media, it connects with customers online at any given point in time. Mobile CRM app available on every smartphone can connect with multiple customers at a time.
Marketing Effectively :
The only way to attract customers is through an effective marketing strategy. This is the initial stage to make customers take the initial leap towards purchase. CRM software provides Marketing automation process. Every marketing details are inspected and new ideas are implemented through a CRM software.
Reward Loyal Customers :
After a lead gets converted, further business deals depend on customer satisfaction. Satisfied customers continue the association and become loyal customers. If the company is successful in satisfying them, they retain loyal customers. Providing discounts, additional benefits along with product and attractive price package ensures long term relationship with loyal customers. It also becomes a marketing idea, where dropped out and new customers come again for purchase.