What’s really customer problem solving approach based sales and why you absolutely need it?

The ‘customer problem solving’ approach is the latest addition to the group of impromptu buzzwords that gets thrown around in the sales and business settings. As a buzzword, it could get coupled with the other sales approaches turned into totally meaningless jargons such as Boil the ocean, Buy-ins etc. All the great concepts denoted by these buzzwords have been turned sour through being used as fillers in vacant conversations. The customer problem solving approach is…

17

May 2017

By Kapture CRMProductivityLeave a comment

Five Negotiation tactics to move the prospect from convinced to closed

You might be well aware that latter stages of sales funnels are most susceptible to sudden drop-offs in prospect numbers. Businesses report incremental drop-offs during the latter stages of sales process. Considering that your prospect had already taken an active interest and set apart large time blocks to process the information, you should consider the various options to bring down these times. There are two options to increase the number of closures. The first option…

12

May 2017

By Kapture CRMSalesLeave a comment

Sales pipeline optimization: Eliminating Friction from your sales pipeline and beyond…

Getting up your sales numbers can sometimes feel like cranking on rusted wheels. You could indeed try to pedal hard and fast. But unless you fix the wheels, it’s unlikely that you are going to get anywhere… For this problem, the logical solution would be to first zero-in on the spots that slow down your progress. Then you can grease these spots to make way for smoother motion. Or else you can power your way…

10

May 2017

By Kapture CRMSalesLeave a comment

Five Critical Ingredients that makes a great Customer service Employee

There is a popular theory that each individual is born with a definite set of attributes that would make him or her successful in a particular career. In most careers, these attributes are really obvious. For being a designer, you should have high visual intelligence. If you are a programmer, you should have high-level dexterity in that particular programming language. An archaeologist should carry a great love for ancient history, while the race car driver…

09

May 2017

By Kapture CRMOthersLeave a comment

Get better at lead tracking to be better at closing deals:Improve closures and prioritize opportunities

How would you rate your chances at finding and convincing a passerby on busy bazaar to immediately purchase your product? Not really high, I guess…. Unfortunately, many businesses take a similar approach at managing their leads. They repeatedly try to discover, convince and fix purchases with brand new prospects in a single go…Unfortunately, most of these approaches fail most of the times. The lead tracking process involves recognizing, engaging and converting the incoming lead opportunities…

08

May 2017

By Kapture CRMSalesLeave a comment

Top Retail Chain Management challenges and their solutions in 2017

Are you stuck waiting for your competition to raise their prices so that you can follow the suit? How can you get the much needed competitive edge in the marketplace? These are just two of the many questions that an FMCG-oriented business gets asked on their quest for a greater competitive edge. If you stack-up all the potential problems, they would end-up running many feet high. When you fail to take the right decision, it…

03

May 2017

By Kapture CRMMarketingLeave a comment

Five stages of Sales funnel and why you should have it

Let me go ahead and make a guess! You probably clicked this article link because you are eager to learn more about the different sales funnel stages and thereby incrementally increase your revenues. And, you’re right! If you can understand and leverage the different stages of sales funnel, you can improve your sales revenue and transactions. By learning intently about the different stages within the sales funnel, you can learn to stop money leak between…

28

Apr 2017

By Kapture CRMSalesLeave a comment

Four Smart tips to improve your direct sales outcomes

Do direct sales still matter or is it just a part of the old system that needs to be removed. In most organizations, direct selling remains the significant part that determines the ultimate turnovers. If you can master the direct sales process, it will instantly get you more customers and higher revenues. If you get really good at direct selling, it means lesser hardships at achieving the targets. It also helps you build and nourish…

27

Apr 2017

By Kapture CRMSalesLeave a comment

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

26

Apr 2017

By Kapture CRMMarketingLeave a comment

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads. But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to…

24

Apr 2017

By Kapture CRMMarketingLeave a comment

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