Calendar: The most underrated application

Calendar: The most underrated application

Are you tried of the endless game of catching up? Well, we’ve all been there! Spending our much needed weekends at office staring at the computer. Hoping that we could magically consolidate the entire week’s work in a day or two. Falling behind the schedule by pushing ourselves to be more productive. Or maybe just trying to earn extra money by taking up additional work load. There are plenty of scenarios where we try our…

How proper investment can fuel digital transformation?

How proper investment can fuel digital transformation?

Your customers are online. Are you online? In the digital era, when everybody is online the question arises if you have a concrete presence in the digital space. Whether you are taking enough and right kind of measures to break the clutter and stand out in the chaotic world. The digital platform provides umpteen number of opportunities to showcase your presence and build a successful business profile for your brand. But, the other side of…

Awaken the Media Force with Kapture CRM [Infographic]

Awaken the Media Force with Kapture CRM [Infographic]

Media agencies are now rising and taking businesses to new horizons. But, when several agencies are jumping to hyperspace and doing a kickass marketing others are falling prey to unorganized campaigns. So, how to gear-up your media agencies? Kapture CRM can help you streamline and strategize your media plans without breakin’ a sweat. Let’s see how exactly Kapture CRM awakes the force within media agencies.

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

Create Better Content by Understanding Your Customers Better

Create Better Content by Understanding Your Customers Better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most travelled: poor content…

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

CRM is the key to unprecedented success, here’s why

CRM is the key to unprecedented success, here’s why

If you’re looking for perspectives to get to a “go” decision for adopting CRM or expanding its use at your company, here are five strategic findings that may help you: Distribution leaders are targeting increased sales productivity as a strategic priority for improving profitability. Adoption of CRM is supported by many practical benefits that are relevant to distributor sales models. CRM enables practical strategies for improving sales effectiveness such as developing value-selling skills, and better…

What are the brownie points of having Kapture as your CRM?

What are the brownie points of having Kapture as your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

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