Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

17

Aug 2017

By Archit AprameyanMarketingLeave a comment

CRM is the key to unprecedented success, here’s why

If you’re looking for perspectives to get to a “go” decision for adopting CRM or expanding its use at your company, here are five strategic findings that may help you: Distribution leaders are targeting increased sales productivity as a strategic priority for improving profitability. Adoption of CRM is supported by many practical benefits that are relevant to distributor sales models. CRM enables practical strategies for improving sales effectiveness such as developing value-selling skills, and better…

07

Aug 2017

By SudeshSalesLeave a comment

What are the brownie points of having Kapture as your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

30

May 2017

By AsmitaCustomer Data ManagementLeave a comment

How to Use CRM User Data to elevate your Customer Experience

In the beginning, there was nothing. But then the customers appeared on the horizon and started hollering. But the distance was too great to understand what they actually said and wanted. All the poetic intentions aside, most businesses struggle to get to the bottom of their actual customer requirements. Here, the data can act as a definitive means of understanding customer requirements. By selecting your customer data, you can make sure that the audience information…

11

Aug 2016

By Kapture CRMCustomer Data ManagementLeave a comment

CRM Lead to Sales Application: How channeling Opportunities creates winning output?

For most businesses, sales and leads are two sides of the same coin. Sometimes they could even be indistinguishable from each other… But obviously, acquiring a lead is just one step in the journey of acquiring a customer. Further, you need to evaluate the value and suitability of the particular prospect for your business. Why you need to Channel Lead to Sales Transfer? In the same breath, a different part of the company carries different…

10

Jun 2016

By Kapture CRMSalesLeave a comment

How Instant Mobile CRM Reports brings Greater Accountability?

Work reports are still the chief yardstick of performance evaluation, for almost the entire workforce. This creates stress on the act of creating final work reports, perhaps more than any other activity throughout the day. In this situation, Mobile CRM App provides an alternate way of managing work reports. Mobile CRM reporting connects and streamlines ongoing activities to a central CRM dashboard. In this article, we understand the implications of mobile CRM reports concerning an ongoing business….

09

Jun 2016

By Kapture CRMMobileLeave a comment

CRM for Customer Loyalty: How to create long-standing customer Relationships?

Today, every business considers winning customer loyalty as its ultimate aim. By achieving a loyal customer base, you could build an audience list who accompanies you on the ever-growing journey of your business. With increased customer loyalty, you can also increase customer retention and create better up-selling and cross-selling opportunities. By this, customer loyalty could be arguably said to have direct financial returns. Considering the two parties, the concerned business always carries the responsibility to…

03

Jun 2016

By Kapture CRMAccount ManagementLeave a comment

How CRM business tool Measures and Monitors the Right performance Metrics?

Today, the only way to improve your business is to measure the right business metrics. Here, comprehensive business tools such as a CRM help you evaluate and iterate on right performance factors. With digital economy and offline market being constantly fluctuating, every business needs to find their relevant performance metrics for long-term improvement. With access to the right metrics, you can improve your business with long-term sustainability. Why you need to Choose Right Performance Metrics…

18

May 2016

By Kapture CRMProductivityLeave a comment

Six Mistakes IT managers make while purchasing a CRM Software

Characteristically, IT managers easily get confused while trying to choose a CRM software. As an organization-wide and long-term utility investment, one cannot afford to make a potential mistake while choosing a CRM software. According to a research, almost 27% of employers’ are overwhelmed due to work load. Here, it forms the ideal grounds for often making strategic mistakes. As these mistakes are natural, most IT managers are vulnerable to wrong decision making. Even with due…

16

May 2016

By Kapture CRMProductivityLeave a comment

Five Significant Customer Touch points covered by a CRM Software

Until a few years back, all customer conversations were managed through single or dual touch points or interfaces – telephone and Internet. Here, you were easily able to collect and manage all customer interactions and conversations. In this platform, you were able to collect and streamline client conversations to a single platform. This made it easier for businesses to outsource their service operations. This also led to a resultant quality drop, as you were suddenly…

12

May 2016

By Kapture CRMAccount ManagementLeave a comment

crm software

Marketing Automation And CRM: Two Sides of a Coin

CRM is the key to unprecedented success, here’s why

What are the brownie points of having Kapture as your CRM?

How to Use CRM User Data to elevate your Customer Experience

CRM Lead to Sales Application: How channeling Opportunities creates winning output?

How Instant Mobile CRM Reports brings Greater Accountability?

CRM for Customer Loyalty: How to create long-standing customer Relationships?

How CRM business tool Measures and Monitors the Right performance Metrics?

Six Mistakes IT managers make while purchasing a CRM Software

Five Significant Customer Touch points covered by a CRM Software

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