3 Reasons Why a Lead Management System is an Absolute Essential for a Large Enterprise

3 Reasons Why a Lead Management System is an Absolute Essential for a Large Enterprise

When you are running a large enterprise – you make it a priority to spend the right amount of dollars in acquiring leads through online and offline channels. These leads are the lifeblood of your business. And your sales team infuses these leads with the enthusiasm for the solution that this product would bring to your potential prospects. But there are three questions to keep in mind while pursuing these leads; 1 – Are the…

Speed Alert! Lead Processing Goes Superfast with Batch Lead Process

Speed Alert! Lead Processing Goes Superfast with Batch Lead Process

As per studies, the prospects prefer the companies that respond first to their email enquiry. In other words, you can improve the quality of prospect response and consequent conversion by maintaining a high velocity for response to any enquiries. But at least occasionally, most businesses struggle to maintain their high response velocity for enquiries. In a  situation where there is a sudden spike in lead numbers or any of the sales agents are unavailable, your…

Simple Ways To Optimize Your Website For Lead Generation

Simple Ways To Optimize Your Website For Lead Generation

Whether you run an online store, a blog or sell a service, the main thing you should be aiming to do is get some customers or visitors. Without that, your business or venture will almost surely be a failure or will not reach the heights it might have been able to do. So we all know that attracting the public to become customers is the most important part of any business, and the industry term…

Top 7 Ways to Turn Cold Leads into Hot Ones

Top 7 Ways to Turn Cold Leads into Hot Ones

One of the most important aspects of a company is its ability to generate leads and effectively convert a segment of these leads into buyers immediately. Buyers are segmented into three archetypes, namely; 1. Hot Buyers – People who purchase from you immediately without you having to chase them or coax them into buying. 2. Buyers in Power – These buyers have no immediate need for your service but need to be nurtured through some of…

Data Management Software for Business: How to Get More Relevant and Precise Data for your Business

Data Management Software for Business: How to Get More Relevant and Precise Data for your Business

In one of his best books about writing, author Stephen King compares ‘adjectives in writing’ to growing dandelions in the garden. If you have just one, it looks pretty. But if you just let it be, it will conquer the entire garden. Only then, you can see the all-conquering true nature of the wildflower. You can say that the same thing about big unstructured data! You can iron-out a random fast service or cash transaction…

Customer Complaint Management System: Start Measuring Your Customer Happiness

Customer Complaint Management System: Start Measuring Your Customer Happiness

Even the most conscientious businesses will occasionally find themselves on the wrong side of the customer opinion. Some businesses will decide to clamp-up on these situations. In some cases, they may try to over-compensate the complaining customers or decide to completely overlook them. We don’t want to appear preachy, but both of these are high-cost methods to manage your customer complaints. A customer complaint management system enables you to turn the heel and convert your…

Supply chain and product Margins: Improving one augments the other

Supply chain and product Margins: Improving one augments the other

The present Indian FMCG marketplace is complicated and saturated. If you want to achieve visibility, you are required to consider two aspects of your product quality – one is product pricing and the other is pricing. If you think about both these aspects, you can see that the product quality is dependent on the raw material, recipe and packaging. As all of these are relatively permanent and moderating or modifying these aspects is usually hard….

Want more leads? You can start by asking the right questions

Want more leads? You can start by asking the right questions

Leads are complicated. Both sales representatives and managers have a love-hate relationship with them for reasons that are quite obvious anyone who has worked for a reasonable amount of time in sales. The most obvious way of measuring performance is by accessing the amount of leads that are coming into the company, and how many of them are being turned into customers. The following results are complex and many a times they lead to a…

Why You Need a Lead Nurturing and Lead Management Program

Why You Need a Lead Nurturing and Lead Management Program

Most businesses consider leads to be the fuel that powers their business. But experienced businessmen will tell you that leads are nothing without having them converted into actual customers. For this, you need to possess high-quality leads that have a high probability of conversion. By totalling both these aspects, you will know that you are not only required to attract leads. You are also required to actually identify and segregate quality prospects out of those…

Compulsive Lead Tracking Can Increase Your Conversion Rate

Compulsive Lead Tracking Can Increase Your Conversion Rate

Most running businesses are usually agonistic about their lead tracking mechanism. Most businesses or sales people consider lead processing as a one-to-one conversation, giving little significance to the complete picture or lead to sales patterns. The truth is that following this blind method may even temporarily improve your ability to handle large volume of leads. But at the same time, it constricts your incoming leads as a passive flow of prospects. You will fail to…

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