Why Kapture’s Real Time is your White Knight?

Why Kapture’s Real Time is your White Knight?

Sales reps can easily be touted as your businesses’ superheroes as only they can keep any Pandora’sbox from showing itself. But, there’s only so much they can do. They are humans after all, aren’t they? Thus, the key here is to keep things interesting, to turn a potential prospect into a loyal customer.Comfort and customers go hand in hand. Treat your customers, right; and they will see you till the end. Just like the first…

How can CRM be applied for Indian circumstances?

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

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