What Is A Marketing CRM and How Can It Benefit You?

What is a Marketing CRM?

The Marketing CRM module is mainly used to manage the marketing campaigns to target your different customer segments. Marketing CRM software eases your overall marketing process to make it more effective and efficient. The focus here in marketing automation is to turn a sales lead into a full customer.

To do this you will need to segment all your contacts in CRM system to different parameters such as - industry size, designation, past customer, revenue etc. With marketing automation, this can be achieved very easily.

The second main purpose is to create channel specific campaign to target those segments. Apart from all this Marketing CRM gives you a platform for all your social media campaigns to prosper on one single dashboard.

A marketing automation CRM lets you manage and streamline your campaigns to deliver optimal outcomes. The campaign dashboard helps you align and combine the different marketing campaigns.

You can combine different online-offline marketing campaigns in a single cloud campaign dashboard, segregate your audience to achieve better understanding with the CRM’S marketing automation tools.

What Are the Benefits Of A Marketing CRM?

The success of every marketing process lies at figuring-out and investing in the right marketing campaigns and channels. A multichannel marketing system helps you tailor your most effective marketing strategy. A Marketing CRM lets you figure out the most optimal way to expend your marketing budget and time.

The Omnichannel marketing CRM enables you to integrate, manage and track the different marketing campaigns on a single dashboard.

Here are some of the innovative ways to use multichannel marketing software to understand your marketing system.

1. Integrate different offline campaigns through tagging phone numbers.

2. Track lead generation from individual campaigns by integrating different campaigns

3. Integrate different online/offline campaigns on a single dashboard.

4. Deliver more insightful reports based on the data from more touch points.

5. Automate creating customer profiles.

In short, a multichannel marketing system helps you measure the effectiveness of each campaign and divert the budget for maximum ROI.

What Are The Best Features of Kapture’s Marketing CRM System?

• Combine and streamline all the different online-offline marketing campaigns with the marketing automation software.

• The accurate campaign tagging lets you monitor number of enquiries, sales and traffic generated from each campaign activity.

• Collate and manage in-depth customer-prospect data in a cloud database.

• You can also filter and segregate your entire audience-base into specific segments.

• Run your campaigns based on relevant content template based on specific audience segments.

• You can also create custom templates according to different marketing management channels such as social, E-mail or search ads.

• Plan and execute your multiple marketing campaigns from a single CRM campaign management dashboard.

• The marketing automation CRM enables you to send-out particular E-mail, SMS messages to specific audience segments.

How to Choose the Best Marketing CRM Software?

These are some of the unique benefits of that a multichannel marketing system should let you perform, namely it should.

1. Streamline the qualified leads into your sales process.

2. Utilize the collected customer data in sales prospecting stage.

3. Track the ‘lead-to-sales journey’ through the multiple touch points.

4. Tie each sales conversion with an individual campaign.

5. Account and manage your campaign budgeting / payments on a unified marketing management CRM systems.

6. Utilize the marketing automation tools to collect and segment your audience E-mail lists.

7. Craft emails as per particular audience segments, you can improve open rates, click-through rates and number of purchases.

8. Automate capturing in-depth customer information through integrated web forms.

9. Be ready and available for customer support with a Website integrated live chat.