CRM Software for FMCG Companies

Manage Distribution Network, Uncover Retail Opportunities & Streamline Delivery in Kapture's FMCG CRM


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Manage your extensive and dense distribution system, orders, inventory and payments all through one platform.

  • Product Performance
  • Distributor Order Report
  • Order Status Report
  • Daily Sales Report
FMCG Distributor Consumer Goods CRM FMCG Consumer Management System FMCG CRM

Your products on cloud

Product Catalog

Create a detailed multi-level product catalog with SKUs, enriched media library, product descriptions and instructions.

Remote Access

Allow your field reps to access the product catalog remotely and dig into relevant product information when required on field.

Offers & Updates

Send instant mobile notifications to distributors & retailers about ongoing promotions, exclusive offers and schemes etc. Keep your field force equipped with the latest product information to attract new orders.

Fast Moving Consumer Goods(FMCG) Operations

Your distributor – retailer network


Categorize customers into different profiles - distributor, retailer, stockist or super stockist. Also add data to each customer profile like multiple contacts, multiple branches, and credit limits, etc

Distribution Details


Adding zones to our distributors /retailers not just allows you to see the spread of your network clearly, but also lets your south zone sales rep manage only the south zone distributors and retailers for a smoother distribution management system.

Customers Profile System


All important data like previous meetings, interactions, orders, payments, complaints, returns, stock and other less important customer data too is easily accessible from their individual accounts.

Customer service crm


When your customer directory is on cloud, your sales reps can anytime get an inside view of customer’s location, pending payments, pending orders or any past complaints right from their mobile.



A login system is optional where you can allow your distributors/ retailers to get their personal logins and place orders, raise issues directly from their mobiles. Hassle free order taking is the key to more sales.

Consumer Management System


Know right which distributor holds how much inventory in which warehouse. Even better when Kapture CRM can auto send reminder messages to them for new orders when the inventory goes below minimum levels.

Retail crm Software
CRM Strategies in FMCG Market

Rate cards for your distributors

We know that some distributors / retailers are special than others, which is why having a universal rate plan for all is not always the solution. Create custom rate plans for those special distributors and ensure all orders are placed in their set rates only. Your sales reps need not have to remember all these different rates for each order as the system will automatically take all new orders as per set rates.

Beat plans & GPS tracking

Create beat plans, assign them to field teams, oversee real-time progress, and take live decisions and much more.

Beat Plans

Employ a systematic way to daily field visits with the beat planner. Create a well-established beat plan with distributors, timings and tasks and allow your sales reps to access their daily plans through their mobile.

Route Map Tracking

When you need to be sure that your sales reps are on their decided beat plan and have accomplished the set tasks, simply track their route since the start of their journey through route map tracking.

GPS Tracking

Not sure where your sales reps are at the moment? Open the real- time GPS tracker dashboard and quickly get access to each sales rep’s real time locations with geo tagging. Enjoy privileged access to this view.

distributor sales inventory management software


Attendance pop-up is the first thing your sales reps see when they log into the Kapture CRM mobile app. As soon as the attendance is marked, it will reflect with time & geo tag in the central database. The system can also push this data to the HR team directly.

Expense Management

The app allows your sales reps to add their daily field expenses be it conveyance, refreshments or any other when they sign off the day.

Mobile Notifications

A deviation in plan? Update your sales reps’ beat plans from office and notify them while they are still on field.

Orders & payments on the go

Create new distributors, retailers, add new orders or update old ones – everything in a jiffy with the Kapture CRM mobile app.

Add New Orders Service CRM

Add New Orders

Kapture’s mobile app allows you to create new distributors, add new orders or update old ones while on the go. A process so simple, almost like how you shop online these days.

View Order Status Service CRM

View Order Status

See your order’s real-time status through the order pipeline – whether order is raised, received quotes, invoice sent or dispatched. Also, review past orders and their pending payments instantly through mobile app.

Collect Payment Service CRM

Collect Payments

Add payment information with pictures of cheque as collected by sales reps during field visits. Kapture synchronization will reflect the updated payment status in the central database.

From order placed to order dispatched

See your orders move through the various stages of pipeline customized as per your business format. Know when your order is placed, when approved, when processed and when it is dispatched. Keep a tab on all your orders and don’t let gaps in your internal system blind your decision making process.

Order Placement

Whether through mobile input or through calls/ mails, place orders quickly.

Order Approval

Get a check of the available stock before each order is finally approved.

Order Processing

This shows only the orders that are to be processed and dispatched post approval.

Order Dispatching

Once the order is dispatched, everyone gets notified of the same. No gaps here.

Order Dispatched Service CRM

Complaint & Feedback system

Bet it feedback on your product or grievances on your supply system, hear it out. Allow your distributors/ retailers to communicate to you easily through any channel of their preference. Have all interactions unified under one single inbox.

Media CRM

Multi-channel Feedback System

Chat System

Instant chat through Mobile app

Feedback Service

Feedback/Complaint Gets converted

Ticket Management System

Tickets get auto attached To relevant order/relavant

A FMGC (Fast Moving Consumer Goods Company) is a business that sells CPG ( Consumer Packaged goods). These are products that get sold quickly at relatively low costs and they have to be restocked regularly. FMCG CRM enables a business to manage vast number of orders, inventory updates, a smooth distribution system and payment options all in one unified platform. Kapture CRM gives the ability to businesses to increase workflow by handling business operations in a smooth manner while providing a proper structure for easy execution.

Kapture CRM for FMCG networks improves logistical operations and provides appropriate solutions for problems that might arise. Through the CRM for Distributors , one can access product catalogues with SKUs and create an enriched media library containing product descriptions and instructions. With easy remote access on the go, relevant product information is always within reach. With instant mobile notifications about exclusive offers, promotions and custom schemes can be sent directly to distributors to attract new orders and manage those orders smoothly.

Kapture CRM for FMCG industries lets you create unique profiles for customers while creating custom rate plans for the special distributors or loyal customers who expect rewards. The CRM for distributors also helps in route map tracking, manage expenses, mark employee attendance and obtain frequent mobile notifications about all relevant updates. Hence We can conclude that a CRM for FMCG companies will improve efficiency and create a smooth workflow.