Integrated Customer Profiling Software

Customer profiling methods enable you to reach, influence and build your customer base.  It allows you to detail your customer by helping you develop the right understanding of your target audience.

Whether it’s the organic traffic or paid campaigns, reaching a specific audience segment can dramatically increase your total turnover. In order to achieve this, you need to first understand your acquired customer list. This acts as a specimen for acquiring future prospects.

By segmenting your audience via customer zones, you can create a specific segment that applies specific messages to suit particular audience profiles. It also enables you to increase the penetration among your target audience.

CRM-based Customer profiling helps you realize the shortest and most effective path to reaching and acquiring your customers. Otherwise, having to appeal to your customers may become a circumventing process that fails to realize the true potential of your business. It also enables you to reach and engage with your audience in significantly better ways.

What Are The Benefits Of Using A Customer Profiling Software?

The Customer profiling for marketing feature helps you segment your customer list into various different segments based on their product interest and marketing channel.

The customer profiling in sales feature would allow you to pitch prospects based on their current interest levels.

You can also streamline data across your different touch points helping you aggregate your business data on a cloud-based system.

The customer profile management system integrates into your existing CRM software – so you can segment your existing leads and customer lists over a single dashboard helping you avoid the hassle of multiple imports and exports.

What are the best features of Kapture’s Customer Profiling Software?

1. Kapture’s customer profiling and segmentation tool lets you collect and segregate all prospect interactions on a single platform. This enables you to understand and profile your customers helping you target the right customer with the right message.

2. Kapture’s customer profile system creates a better way to classify and segment your clients based on custom parameters such as zone and nature of business.

3. Kapture also lets you segregate your customers based on their active and prospective customer statuses. This helps you create separate workflows and email sequences for each particular segment helping you achieve the best approach for each customer segment.

4. Kapture also helps you reward your loyal customers and bulk buyers with custom rate plans. You can also easily recall individual rate cards for each customer helping you quickly generate new orders.

5. The cloud profiling tool helps you record, store, and access all your previous customer interactions with your business. This helps you access individual customer information such as order history, number of quotations, and invoices sent, payments received, received complaints, meeting and email history, etc.

How to choose the best customer profiling software?

• It should let you filter and segregate your audience based on easily accessible parameters.

• It should let you access your entire customer list on a single interface so that you can retrieve list of similar customers based on a single user parameter - like Age, buying decision, location etc.

• It should let you segment your customers based on their active statuses.

• It should let you set different rate plans for individual customers by designing a differentiated pricing strategy. It should let you easily recall individual rate cards for each customer allowing you to quickly generate new orders.

• It should let you segment your customers based on their operating locations and should let you lay down identifiable customer zones. This helps you create a direct and straight-forward assessment to manage your customer base.