Sales Management, Marketing & Customer Service

Turn-up your Store Conversion Rates with Shopify CRM Integration

In the last couple of years, Shopify has clearly become the winner among the e-commerce platform. Unlike other competing CMS platforms, Shopify offers a fully-fledged e-commerce store for business owners with minimum additional investments. Right out-of-the-box, Shopify offers store owners with better store templates, stability, and speed. Typically, a Shopify store enjoys a higher store conversion rate, which means that more visitors go onto become paying customers. For an aspiring store owner, this means that…

22

Oct 2018

By JayakrishnanInsightsLeave a comment

Viral Social Media Campaigns – Boost or Bust?

What does it mean to ‘go viral’ on the internet? Well, in simple terms, it’s when any content rapidly gains traction within a short period of time, with social media users circulating this content to their followers who in turn share it with theirs, and so on. When done right, viral advertising can put your brand in the spotlight, giving you the desired kind of publicity to boost your reputation with the general crowd. Does…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

Optimizing Your Brand for Voice Assistant Searches

“Ok Google, What is today’s headlines?” “Alexa, play the best of Imagine Dragons!” “Hey Siri, what is the best place to have pasta near me?” A decade or so back, these questions would probably not give us the answers what we’d be looking for and as such would appear to be gibberish. Not anymore! Thanks to the phenomenal advances in technology, especially in the fields of Artificial Intelligence and Machine Learning, today we’re in a…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

How to analyze your current booking flow and optimize it

Analyzing your booking flow and retaining a steady upscale growth is crucial for any business to sustain a positive expansion. Meeting your customers’ expectations should be the prime focus when it comes to optimization of your booking process. The first step here is to understand and figure out your organic traffic and the main sources where leads are originated from. The next step should be about focusing on enhancing and modifying your sales booking procedure…

22

Oct 2018

By Kapture CRMDigital TransformationLeave a comment

All you need to Know about Cart Abandonment

You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. There are many reasons why shoppers leave without going through the final payment process and the most common reasons are ‘Decided I didn’t need it’ or ‘Wanted to do more research’ or may be ‘Found it cheaper elsewhere’. Now…

18

Oct 2018

By Krishnarpita ThakurDigital TransformationLeave a comment

7 Ways to Embrace Technology in Your Organization

Technology has become a game changer for many businesses. It has allowed businesses access to a world of customers that were not previously available. Therefore, it is important that, as an employee, you embrace the technology that is being offered and look forward to future availabilities. With technology you can do anything from doing payroll to recruiting new employees. Here are the top 7 technologies that can help you in your business: 1. Social Media…

12

Oct 2018

By damienInsightsLeave a comment

A Step by Step Guide to Creating an Inbound Marketing Strategy

Use the Power of Free Leads to Power Up Your Business to Clock Some Mad Moolah Inbound marketing revolves around pieces of content that pull your prospect into your lead net. These are free leads. These are leads that found you in search of an answer to their problems. It could be through SEO, YouTube or social media, – they found you and now they are open to your influence. This creates a value proposition…

11

Oct 2018

By AbhishekGuideLeave a comment

How to achieve more Bookings while Optimizing Rates?

For a cruise liner, having to fix their rates can be a tightrope walk. The right pricing can make all the difference between the filling-up optimal number of seats or losing out to a competitor. If you’re priced lower, you could end up losing your money and your guests would take that your product is actually less worth than its actual value. On the other hand, if you’re pricing your package at too high of…

10

Oct 2018

By JayakrishnanCruise ManagementLeave a comment

Speed Alert! Lead Processing Goes Superfast with Batch Lead Process

As per studies, the prospects prefer the companies that respond first to their email enquiry. In other words, you can improve the quality of prospect response and consequent conversion by maintaining a high velocity for response to any enquiries. But at least occasionally, most businesses struggle to maintain their high response velocity for enquiries. In a situation where there is a sudden spike in lead numbers or any of the sales agents are unavailable, your…

07

Oct 2018

By JayakrishnanLead ManagementLeave a comment

5 Benefits of Integrating a CRM with Your Website

Increasing productivity, reducing costs and maximising profits are the three critical factors to any online business. And, a better way to walk towards these goals is to use a CRM (Customer Relationship Management) system. CRM helps to manage your customers and keep track of interactions with them. It captures your customer data and makes the interaction history accessible so that you can take better business decisions. Here are 5 benefits of integrating a CRM with…

05

Oct 2018

By Kapture CRMCustomer Data ManagementLeave a comment

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