In your early days of business, you may encounter a few dizzying array of acronyms such as ROI, ARPU, CAC, NPV, LTV, MoM, etc. and there are just a few. One acronym that is particularly crucial for you is CRM. Simply put, Customer Relationship Management, a.k.a. CRM is a software that holds the potential of juggling all your sales tasks single handedly. You can keep a track of all the interactions with your prospects. All…
If you’re looking for perspectives to get to a “go” decision for adopting CRM or expanding its use at your company, here are five strategic findings that may help you: Distribution leaders are targeting increased sales productivity as a strategic priority for improving profitability. Adoption of CRM is supported by many practical benefits that are relevant to distributor sales models. CRM enables practical strategies for improving sales effectiveness such as developing value-selling skills, and better…
Customer relationship management or CRM is a hot market software, growing at a lightning-fast pace. According to Gartner, businesses are spending $12 billion every year on CRM systems. However, many businesses are still not leveraging it due to the involved difficulties. Fortunately, with CRM revolution, Mobile CRM came into existence. Software Advice Survey stated, “Nearly half of the CRM users access it from their smartphones and other 45% users access it from their devices”. Apparently,…
When it comes to the customer service industry there is no such thing as being perfect. You might have your A-game when it comes to serving customers, but there will still be times when you receive complaints from some of them. While you usually encounter complaints from difficult customers, however, if the loyal ones have something to get off their chest they might complain as well. The main challenge here is to handle the situation…
In the words of Jeff Bezos, “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Though it is true that the best way to serve your customers is not to let them face any problems in the first place, but sometimes they might just look for someone to advice them, i.e. YOU! It is said that your business is less about what…
“The Revolution will be tweeted, liked and shared” Online reviews, peer feedback and word of mouth publicity are major factors in driving businesses in today’s world. A few scathing reviews on Yelp, Foursquare or even Facebook can garner negative publicity. A handful of unsatisfied customers can tweet your business to its undoing. Fast action and quick responses to customer complaints and feedback are essential to push your brand forward in this age of instant gratification….
A relevant landing page that speaks to your prospects can help in converting your viewers into loyal consumers. Making the best use of your landing page is essential especially to boost your business’s growth and build your brand. However, with many businesses online, the users are becoming pickier. If you want to flourish selling online, you have to convince the visitors at the landing page to take the “Purchase” action. In order to do that…
“We all need people who will give us feedback. That’s how we improve.” – Bill Gates We have talked a lot about people who bring business to you, but what about the people who add value to your business a.k.a. employees? Not only are they the face of your organization, they help your business grow at every step. Hence, ignoring their needs, grievances and suggestions would be digging a long grave for yourself that…
The hospitality industry is encountering growing globalization and competition, particularly the wing of luxury and destination hotels. Successfully building brand loyalty and maintaining long-term relationships with customers is therefore imperative to attract, retain and satisfy customers in the face of amplifying competition in the hospitality. The hospitality industry in general and the hotel industry in particular are highly interactive and engaging – where customer-centricity literally forms the core of business relationships. It is mandatory…
A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results then you have an effective strategy. Every email that rolls out from your email account, contains one quintessential element that you avoid. I’m talking about your email signature. Others fall prey in realizing the true potential of an email’s signature, you can avoid the pitfall of a poor marketing strategy. A personal email signature can provide a…
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