Horrible Customer Experiences? Here is the Antidote

Horrible Customer Experiences? Here is the Antidote

We are not human beings having a spiritual experience. We are spiritual beings having a human experience. – Pierre Teilhard de Chardin  Information Technology isn’t the major driving force behind businesses. It is the engineering of great customer experiences that creates a fantastic and thriving business ecosystem. Let’s take an example: Heinrich is a German waiting in a long queue at a retail store. After 20 minutes of agonizing wait, he finally reaches to the…

Utilize FMCG CRM software in your distribution network for effective market penetration

Utilize FMCG CRM software in your distribution network for effective market penetration

At Kapture CRM, we’re always evolving our line of CRM products to adapt to our clients’ competitive landscape. We insist that kapture’s line of CRM products serves to improve the way our clients manage their business. This enables us to create a better workflow for businesses that translate into competitive advantage for our clients. This is especially true for FMCG companies. When it comes to fast-moving goods, the mom-and-pop stores spread across the geography rules…

What’s Cooking at Kapture CRM? Well, here’s the Recipe!

What’s Cooking at Kapture CRM? Well, here’s the Recipe!

We’re stoked to introduce our revamped service CRM platform that will turn your support agents into real life avengers. These new out-of-the-box features will help create smarter ticketing workflows, educate your agents in a smarter way and keep them ever ready to save your World (By that we mean your business goals). Here is an overview of latest features rolled out to keep you ahead in the game: 1. Now you can instantly send an…

Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

3 Targeted Promotions to Use for Increasing Sales Conversions

3 Targeted Promotions to Use for Increasing Sales Conversions

As business owners, we have to do everything possible to spread our message far and wide online. Sometimes you’re going to spread your message very broadly and hope to attract the attention of new potential customers. On the other hand, using targeted promotions is often considered the best way to consistently increase sales because you’re focusing on getting your message in front of people who would benefit from your products and services the most. Targeting…

What’s First Response Time in a Call Center and How To Improve It?

What’s First Response Time in a Call Center and How To Improve It?

The first response time (FRT) is the time your customers are required to wait before they get attended by a qualified agent. For a call center, the first response time or FRT is equivalent to the first handshake with the customer as they walk-in through the front door. In this sense, the FRT is a critical metric to measure a call center performance. Well, let us explain. In the last few years, we’ve seen customer…

Optimize your Results In Line With SLA’s By Using an Effective CRM Suite

Optimize your Results In Line With SLA’s By Using an Effective CRM Suite

SLA’s or Service Level Agreements are an undertaking or assurance of quality service between a service provider and a customer. SLAs are used in business settings for agreements with various industries such as Telecommunication, IT (Information Technology) and other Application Service Provider (ASP) firms. With an SLA, one can strengthen business relationship as it provides details of accountability, performance, and remuneration. With CRM systems, one can maintain and expand customer relationships by following the SLA….

How Are the Millennials Spending on E-commerce? Here is a Quick Survey & Insights

How Are the Millennials Spending on E-commerce? Here is a Quick Survey & Insights

Traditionally, the e-commerce spending trends have baffled both marketers and e-commerce portal owners. Among the different audience demographics, the millennials (age group of 20-37) demand the most attention and boast of the largest share of disposable income. They are best placed to explore the digital world of e-commerce and buy online. Here is a quick online shopping survey about what draws millennial shoppers. Our survey correspondents exclusively consisted of millennials between the age group of 23-40 years….

7 Tips For Successful Adaptation Of CRM Software Solution

7 Tips For Successful Adaptation Of CRM Software Solution

Undoubtedly, CRM is an invaluable tool that can streamline the various business processes. But the challenge lies in getting employees to embrace the change and accept the new application and unfamiliar processes.  There are many things you can do to motivate your employees to use the CRM software the way it is intended, so it can serve as an effective tool for your business. Here are our seven tips: 1. What’s in it for them…

Start Using CRM For Medical Device Companies To Captivate The Pharmacy Market

Start Using CRM For Medical Device Companies To Captivate The Pharmacy Market

If you are a medical supplies or pharmacy equipment manufacturer, it’s important that your brand name exude customer confidence and trust. Needless to say, the healthcare institute or the pharmacy that sells the medical device will definitely choose a medical brand that has built the most reputation for its product quality and safety. Kapture CRM for medical device manufacturers helps you build and maintain rock-solid relationships with a diverse customer base that includes hospitals, clinics,…

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