KNOWLEDGE MANAGEMENT PROPELS AN INTELLIGENT CRM

KNOWLEDGE MANAGEMENT PROPELS AN INTELLIGENT CRM

Once upon a time, customer relationship management (CRM) and Knowledge Management (KM) were considered entirely different disciplines, with different roles to perform and different objectives to meet. With the passage of time, it became evident that both have the same goal and that there is a need to synergize both of them in order to deliver continuous improvement to business clients. Today’s competitive environment has reoriented organizations’ focus on their customers’ satisfaction. CRM and KM…

SOCIAL CRM FRONTIER FOR CUSTOMER SERVICE

SOCIAL CRM FRONTIER FOR CUSTOMER SERVICE

For marketers all over the world, the customers’ social media activity has always been a source of intrigue, owing to the fact that until recently, it was not easily trackable or measurable. Fortunately, the social media tools and strategies available today have eliminated such problems and made it easier to plan and improve a firm’s social media campaigns for better customer service and engagement. Therefore, it would be interesting to get a brief overview of…

Customer Profiling – What do we know. What have we learnt.

Customer Profiling – What do we know. What have we learnt.

A good business is one that is aligned to all kinds of customers. World is a place filled with people of different mindsets, different needs and different buying patterns. Whether it is service or goods, selling something is not based on how good and reasonable your product/service is. It depends on how well you incline yourself to make the customer pleased with the buying experience. Understanding your customer, their buying patterns and their issues makes…

Why is CRM Vital to Maximize Customer Engagement?

Why is CRM Vital to Maximize Customer Engagement?

When talking about the customer service industry, customer engagement is not only a need; it is a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customer buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an important component in your customer engagement strategy. This is ensured by making use…

How CRM is Reshaping Retail [INFOGRAPHIC]

How CRM is Reshaping Retail [INFOGRAPHIC]

When it comes to retail, CRM is booming the retail industry as it the best and most efficient way to deal with your consumers. From viewing your consumer’s entire buyer journey to storing the contacts and building loyal customers, through CRM, you can manage pretty much everything. But, how does it actually work? What are the benefits of merging Retail with CRM? Go through our complete infographic to get the answers to these questions.  

Stay a step ahead with Kapture CRM

Stay a step ahead with Kapture CRM

As the business world is moving at lightning speed, every organization requires a lot of help from technology to keep up to the speed and run the business efficiently. Sales CRMs play a very vital role in this. While the CRM industry is coming up with great innovative ways to ease every executive’s work, Kapture CRM is staying ahead of the game with its exceptional features. Most people ask us ‘Why Kapture?’. Although there are…

Want Increase in Sales? Try Live Chat

Want Increase in Sales? Try Live Chat

For a business to thrive in today’s digital landscape, customer service is paramount. No company can exist without customers. This basic truth should be enough proof for anyone to believe in the importance of impeccable customer service. The way to make sure your customers stay with you in the long run is to implement great customer support software in your online business. One of these ways is to make use of a live chat support….

Why Your Business Should Be Betrothed to Kapture CRM

Why Your Business Should Be Betrothed to Kapture CRM

The buzzing word CRM (Customer Relationship Management) is booming the business world and almost everyone is aware of the significance of it. Yet only few business are leveraging this solution that fits their business model the best. Today, it doesn’t matter whether your company houses over 100 employees or just a handful, what you need to understand is the vitality of CRM to establish closer and healthier connections with your consumers. Through this, you can…

High Cost of Using a Traditional CRM [INFOGRAPHIC]

High Cost of Using a Traditional CRM [INFOGRAPHIC]

CRM today has become the next big thing and doing great for many industries as different sectors seem to lean towards using CRM. With this, the market is evolving at a really fast pace and so are the technologies. In order to keep your business up and running, you have to make some tough decisions. One of them is breaking up with the traditional CRM and joining hands with a cloud-based CRM. Here is the…

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

That CRM has the potential to be a game changer for a business is no secret. But, not all are aware about the latest technological trends in the CRM platform. In the present hyper-competitive business environment, it is no longer possible for companies to maintain an edge over their competitors by setting targets based on past performance and data. While CRM is already helping businesses collect invaluable customer information, traditional CRM is already outmoded, and…

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