Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

Your financial ERP is GST ready, is your CRM?

Your financial ERP is GST ready, is your CRM?

The financial backend of your business is getting remodeled by GST implementation and the revamp has begun. From Small businesses to MNCs, all the indirect taxation structures are changing and so is the technical backend supporting this structure. With all ERPs releasing their GST-ready version, it is time to question what should you look for in the new ERP and another important question: ‘Is your CRM too ready for GST?’ What changes are required on…

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

Wonder Woman, or as I like to call her, “Wonderful.” A beautiful soul with the power of a beast is what sets her apart from other superheroes. With her lasso of truth, and a pair of indestructible bracelets she has the ability to force the truth out of anyone. But, superheroes are merely a figment of imagination. It is too bad, as in the present day and age customers could surely use someone to help…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

 “Information is not knowledge” – Albert Einstein We often refer to our time in the chronology of human development as the information age. The onslaught of information overload through social media updates and inbox full of emails bear witness to that. But does information naturally imply knowledge? Is raw data all that is valuable and necessary? Albert Einstein didn’t think so. And neither do we. “We’re not in an information age anymore. We’re in the information management age.” – Chris Hardwick…

6 lessons we learnt from Minions

6 lessons we learnt from Minions

How many times have we wished we had an army of cute little minions! They are the cutest creatures and they believe that everything their boss does is the coolest. Whether it is to steal the moon, get the little girl a unicorn toy or making jellies and jams, they are always with their boss. We may not be able to create minions for you; but we have created something that is almost as good…

Mobile : A True King Of CRM [INFOGRAPHIC]

Mobile : A True King Of CRM [INFOGRAPHIC]

Smartphones and tablets have become the primary devices for businesses to prosper in the modern business world. With technology changing every second it becomes essential that you keep your business up to date with modern technology.Regardless of your location they make you complete your tasks and stay up to date on your projects. With a mobile based CRM system, you can become The True King of Pop in your business.  With an increase in portability…

5 Factors that shape Customer Satisfaction

5 Factors that shape Customer Satisfaction

  I strongly believe, the phrase “first impression is the last impression,” must be coined by a customer service employee, which eventually went on to become the mantra for every organization. The key to a successful business is “the customer is always right,” but it takes more than a pleasant conversation to influence a customer’s decision on whether to leave or get back to you. You may have the best employees and the most premium…

Why Kapture’s Real Time is your White Knight?

Why Kapture’s Real Time is your White Knight?

Sales reps can easily be touted as your businesses’ superheroes as only they can keep any Pandora’sbox from showing itself. But, there’s only so much they can do. They are humans after all, aren’t they? Thus, the key here is to keep things interesting, to turn a potential prospect into a loyal customer.Comfort and customers go hand in hand. Treat your customers, right; and they will see you till the end. Just like the first…

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