So, we have all come across the term ‘GDPR’ in annual company meetings or in one of those scary boardroom sessions where the momentum just bounces off your head! The speaker goes on about how data protection rules apply to a company and the impact it leaves on customer management- but to many of us, all this sounds nothing but gibberish. So, what is ‘General Data Protection Regulation’ all about? After all, we don’t want…
On asking about the biggest challenge to some small business owners, their response was quite simple. Attracting new customers. Now we all know that having new customers is surely a win-win, but many businesses often tend to forget about an important and potentially a bigger win- maintaining the customers you already have. Customer churn In other words, the loss of customers surely has the capacity to cut your revenues into the half, only if you…
At Kapture CRM, we are always cooking up something new that our customers will savor. This section of our blog gives you a peek into our latest delicacies aka feature updates for customer success and the smell of excitement wafting through our engineering corridors. Our brand new set of features helps your support team get better at supporting their customers, cut-back on workload and become smarter at managing daily operations. Here’s an overview of our…
There’s much noise in the marketing world today about how cold calling is dead. While cold calling is frequently considered an out-of-date practice, there’s a reason you missed the funeral. Cold calling is just as alive and well as it always was, but with a few twists. Let’s be honest with ourselves. We aren’t in the 90’s. You can’t just pick up the phone and call the business down the street and expect to work…
How does our normal day look like? Commute to the office, punch-in late and tell everybody you were stuck in traffic – Enroute to stress. Then comes your boss and asks about that mind-blowing pitch you had to make which didn’t happen because you couldn’t understand the brief. Now you get the deadline which equals to more stress. Working efficiently in office is a harder task in itself and it becomes more frustrating when our…
Please hold, your call is important to us….If you had to put me on hold then why did you even give your number in the “Contact Us” section? This is literally the thought of 49% of the people who prefer calling a service over chat. Not to forget the mind-numbing hold music and the repetition of the same hold line. According to a survey, 51% of consumers are in the habit of using live chat…
We are not human beings having a spiritual experience. We are spiritual beings having a human experience. – Pierre Teilhard de Chardin Information Technology isn’t the major driving force behind businesses. It is the engineering of great customer experiences that creates a fantastic and thriving business ecosystem. Let’s take an example: Heinrich is a German waiting in a long queue at a retail store. After 20 minutes of agonizing wait, he finally reaches to the…
At Kapture CRM, we’re always evolving our line of CRM products to adapt to our clients’ competitive landscape. We insist that kapture’s line of CRM products serves to improve the way our clients manage their business. This enables us to create a better workflow for businesses that translate into competitive advantage for our clients. This is especially true for FMCG companies. When it comes to fast-moving goods, the mom-and-pop stores spread across the geography rules…
We’re stoked to introduce our revamped service CRM platform that will turn your support agents into real life avengers. These new out-of-the-box features will help create smarter ticketing workflows, educate your agents in a smarter way and keep them ever ready to save your World (By that we mean your business goals). Here is an overview of latest features rolled out to keep you ahead in the game: 1. Now you can instantly send an…
Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…
