Create Better Content by Understanding Your Customers Better

Create Better Content by Understanding Your Customers Better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most travelled: poor content…

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

Empower Your Frontline Employees: Watch Your Business Grow!

Empower Your Frontline Employees: Watch Your Business Grow!

Customer service reps and sales reps are often regarded as the face of any organization, and for good reason. More often than not, any interaction between a business and its clients takes place through either of these touchpoints. Not only are these two domains responsible for ensuring high levels of customer satisfaction at all times, but also they are instrumental in advancing the growth of a business through client acquisition. This is especially true in…

How can Kapture help your Sales Team Address their biggest CRM Pain Points

How can Kapture help your Sales Team Address their biggest CRM Pain Points

Your sales team was not meant to tinker around with technology. They need to use their time doing the thing that they do best, which is converting leads, closing deals and making sales. They need to impact the numbers to actually reflect change. Without a proper user implementation, entire lead management systems can crumble, as your sales team struggles to find its way through highly cluttered and counter-intuitive CRM systems. With the help of Kapture…

The Art of Personalization: Making Your Customers Love You

The Art of Personalization: Making Your Customers Love You

There’s this cafeteria in my city which can now be aptly named as my ‘second home.’ Not only have I dragged all my friends there with me, people are tired of my regular check-ins to that place as well. Though I would love to review that place, but this is not one of those reviews. I am sure you might have seen movies where a guy enters a restaurant and the waiter shows him to…

6 visible signs that you need a way better Sales CRM [INFOGRAPHIC]

6 visible signs that you need a way better Sales CRM [INFOGRAPHIC]

Building a scalable sales process is tough. There is no methodology, no diagrams and no expert opinion on how you should be actually selling your product. But, one thing is for sure that no matter what you sell, it has to be a team effort. In order to sell your product successfully, your sales team has to be on the same page. But, how do you identify that your sales process is in lined and…

Role Of CRM in Healthcare Services

Role Of CRM in Healthcare Services

In the present setting of hyper-competitive environment, the survival of any business hinges on its ability to handle the competition while keeping track of the latest technological trends relevant to its operations and utilizing them effectively with the aim of becoming a profitable venture. As such, the healthcare industry is not insulated from the changing trends. Healthcare firms work on the principle of providing better customer services. This depends on how they manage the relationship…

Change your Real Estate Game with Kapture CRM

Change your Real Estate Game with Kapture CRM

Whether you own a real estate empire or work as a real estate agent, you need to be on the top of your game to create tailor-made experiences, every time. That’s a lot to take in. This is when CRM comes into existence. Let’s see what Kapture CRM can do for your real estate empire Kapture CRM specializes in rooting and shaping your customer experience along with organizing clients’ contact information. CRM efficiently manages your…

Knowledge Management Propels an Intelligent CRM

Knowledge Management Propels an Intelligent CRM

Once upon a time, customer relationship management (CRM) and Knowledge Management (KM) were considered entirely different disciplines, with different roles to perform and different objectives to meet. With the passage of time, it became evident that both have the same goal and that there is a need to synergize both of them in order to deliver continuous improvement to business clients. Today’s competitive environment has reoriented organizations’ focus on their customers’ satisfaction. CRM and KM…

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