Reduce Customer Churn- Plug the Leaks in your Bucket!

Reduce Customer Churn- Plug the Leaks in your Bucket!

On asking about the biggest challenge to some small business owners, their response was quite simple. Attracting new customers. Now we all know that having new customers is surely a win-win, but many businesses often tend to forget about an important and potentially a bigger win- maintaining the customers you already have. Customer churn In other words, the loss of customers surely has the capacity to cut your revenues into the half, only if you…

What’s new with Kapture?

What’s new with Kapture?

At Kapture CRM, we are always cooking up something new that our customers will savor. This section of our blog gives you a peek into our latest delicacies aka feature updates for customer success and the smell of excitement wafting through our engineering corridors. Our brand new set of features helps your support team get better at supporting their customers, cut-back on workload and become smarter at managing daily operations. Here’s an overview of our…

Call Me, Maybe?  How the Efficient Sales Process Can Help Overcome Cold Calling

Call Me, Maybe? How the Efficient Sales Process Can Help Overcome Cold Calling

There’s much noise in the marketing world today about how cold calling is dead. While cold calling is frequently considered an out-of-date practice, there’s a reason you missed the funeral. Cold calling is just as alive and well as it always was, but with a few twists. Let’s be honest with ourselves. We aren’t in the 90’s. You can’t just pick up the phone and call the business down the street and expect to work…

Take a Break – 5 Awesome Ways to Chillax in Your Office Break

Take a Break – 5 Awesome Ways to Chillax in Your Office Break

How does our normal day look like? Commute to the office, punch-in late and tell everybody you were stuck in traffic – Enroute to stress. Then comes your boss and asks about that mind-blowing pitch you had to make which didn’t happen because you couldn’t understand the brief. Now you get the deadline which equals to more stress. Working efficiently in office is a harder task in itself and it becomes more frustrating when our…

Chat vs. Call – Who’s Your Daddy?

Chat vs. Call – Who’s Your Daddy?

Please hold, your call is important to us….If you had to put me on hold then why did you even give your number in the “Contact Us” section? This is literally the thought of 49% of the people who prefer calling a service over chat. Not to forget the mind-numbing hold music and the repetition of the same hold line. According to a survey, 51% of consumers are in the habit of using live chat…

Horrible Customer Experiences? Here is the Antidote

Horrible Customer Experiences? Here is the Antidote

We are not human beings having a spiritual experience. We are spiritual beings having a human experience. – Pierre Teilhard de Chardin  Information Technology isn’t the major driving force behind businesses. It is the engineering of great customer experiences that creates a fantastic and thriving business ecosystem. Let’s take an example: Heinrich is a German waiting in a long queue at a retail store. After 20 minutes of agonizing wait, he finally reaches to the…

Utilize FMCG CRM software in your distribution network for effective market penetration

Utilize FMCG CRM software in your distribution network for effective market penetration

At Kapture CRM, we’re always evolving our line of CRM products to adapt to our clients’ competitive landscape. We insist that kapture’s line of CRM products serves to improve the way our clients manage their business. This enables us to create a better workflow for businesses that translate into competitive advantage for our clients. This is especially true for FMCG companies. When it comes to fast-moving goods, the mom-and-pop stores spread across the geography rules…

What’s Cooking at Kapture CRM? Well, here’s the Recipe!

What’s Cooking at Kapture CRM? Well, here’s the Recipe!

We’re stoked to introduce our revamped service CRM platform that will turn your support agents into real life avengers. These new out-of-the-box features will help create smarter ticketing workflows, educate your agents in a smarter way and keep them ever ready to save your World (By that we mean your business goals). Here is an overview of latest features rolled out to keep you ahead in the game: 1. Now you can instantly send an…

Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

3 Targeted Promotions to Use for Increasing Sales Conversions

3 Targeted Promotions to Use for Increasing Sales Conversions

As business owners, we have to do everything possible to spread our message far and wide online. Sometimes you’re going to spread your message very broadly and hope to attract the attention of new potential customers. On the other hand, using targeted promotions is often considered the best way to consistently increase sales because you’re focusing on getting your message in front of people who would benefit from your products and services the most. Targeting…

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