The biggest and lasting innovation in recent decades has been, arguably, the smartphone. People are interconnected even when they’re over thousands of miles apart; all shapes and sizes of information can be easily retrieved with a few, quick taps; arranging for a meet-up with your friends has now become as convenient and instant as possible.
Looking at this from the business point of view, it is vital to note that the average customer is increasingly adopting the wide range of functionality that is now available in the palm of their hand – whether it’s a phone or a tablet, devices have become portable without trading off on productivity.
With this scenario in mind, it is only logical that businesses and organizations try and tap into this emerging – and rapidly growing – market as swiftly as possible by providing the customers with a user-friendly mobile platform.
1. Re-aligns the sales cycle for a more effective customer outreach
A sales cycle constitutes and depicts the entire sales journey, right from the lead generation to lead analysis and finally to lead response and closure. Customers that are curious and interested in a product or service, display it by reaching out to the company through their touch points, which the sales team must effectively manage to maximize their business revenue.
As the touch points are slowly but eventually skewing in the favour of mobile platforms, the sales cycle must align itself to better serve the customers.
Integrating a sales cycle with a cloud-based mobile platform allows a sales team to reach out to a larger audience, engage and inform them about their offerings, open up a friendly dialogue, and keep track of their conversations for easier recall and expediting any ongoing processes.
2. Provides a competitive edge for the business
Restricting a company’s brand, product and/or services to the traditional marketing channels reduces the scope of business not just for new customers, but also for the existing customers. Every organization must aim to build longer and more meaningful relationships so that they can acquire repeat purchases, and this becomes especially difficult when your target market is primarily located on the mobile platform.
An effective mobile strategy aims to showcase the strengths of a company’s offerings by introducing it to an as-of-yet untapped market. It also allows the organization to engage with their existing customers who have shifted over to a purely mobile presence.
3. Significantly improves the customer feedback loop
Every organization must strive to proactively improve their offerings to better serve their customers – this requires constructive feedback from the end-users, which in turn requires a convenient platform across which any ideas, suggestions and complaints can be shared.
Adopting a mobile strategy allows the organization to streamline their feedback processes so that every customer’s queries are responded to in a timely manner. This not only improves customer satisfaction, but it also makes them more likely to repurchase and refer them to their family, friends and/or colleagues.
Organizations can also implement a sales effectiveness software to precisely measure the success of their mobile platform, and devise ways to fine-tune or expand it for future growth.