How does Mobile CRM give you a more focused Sales Approach?

How does Mobile CRM give you a more focused Sales Approach?

In a traditional sense, Customer Relationship Management is essentially concerned with the company-side activities that react and devise solutions to the customer data that is obtained from the company’s channels. Although they are important, these ideas and solutions from traditional CRM are entirely based on static data, and as such cannot account for wide and drastic changes in it. In the big data era, it has become imperative for companies to come up with new…

3 Key Strategic Advantages of Approaching Mobile Customers

3 Key Strategic Advantages of Approaching Mobile Customers

The biggest and lasting innovation in the recent decades has been, arguably, the smartphone. People are interconnected even when they’re over thousands of miles apart; all shapes and sizes of information can be easily retrieved with a few, quick taps; arranging for a meet-up with your friends has now become as convenient and instant as possible. Looking at this from the business point of view, it is vital to note that the average customer is…

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