For most businesses, sales and leads are two sides of the same coin. Sometimes they could even be indistinguishable from each other…
But obviously, acquiring a lead is just one step in the journey of acquiring a customer. Further, you need to evaluate the value and suitability of the particular prospect for your business.
Why you need to Channel Lead to Sales Transfer?
In the same breath, a different part of the company carries different interpretations on the meaning of a lead. For a sales team, it’s limited to high value prospects genuinely looking to make a purchase.
For a marketing team, it refers to all incoming queries and prospect calls.
Often, this different interpretation of leads could result in friction between sales and marketing teams.
By integrating lead to sales teams, you can configure a well-articulated process chain for transferring leads to sales. Under this, all the leads generated by your marketing team get updated on a common dashboard.
In future, a simple manual overview will result at recognizing the value of each lead. This involves channeling leads to their appropriate channels.
This delivers a list of high-value and excuse-proof prospects to your customers.
On short-notice, your sales team could start working on these pre-screened customer contacts. This process avoids you to avoid the blitz-and-burn associated with providing unprocessed leads.
With this, your lead processing could be more than just receiving leads at one-end and handing them over to the sales team at the other end.
By streamlining leads through CRM, you can view, process and store each lead on a single platform. This lets you provide the right response for each lead at any point of progress along the lead funnel.
Make a More Logical sales Pitch
Data + Negotiation = Logic
Some sales people wrongly assume that their verbosity alone could result in acquiring customers and melting customer objections.
Often, this approach backfires. In other times, this brings along customers with over expectations, which could be tough to meet. This in-turn results in unsatisfied customers.
By using CRM software, you can understand your customer’s requirements to provide the right response for every lead. You can infuse data-oriented arguments into your ongoing sales negotiations, creating better outputs.
Comprehend and Categorize Customer Contacts
With CRM sales application, your prospect handover can go beyond just primary contact details. This can include any number of relevant parameters that helps you readily recognize and categorize each prospect. Further, you filter this contact list to create a smarter and direct sales approach.
For example, consider that you are selling in a high investment industry. You could communicate prospects based-on a number of parameters – budget, customer expectation or some other custom parameters. All these enable you to hinge your customers on a high-value approach.
Initiate Feedbacks and Flagging on Each Feedback
Ultimately, the aim of sales and marketing teams is landing more clients while increasing profit margins. CRM sales-lead management tool realizes a two-way feedback mechanism to manage customer feedbacks.
This enables you to collect direct feedback for every incoming lead. This allows you to filter out less-worthy marketing practices over more sustainable ones.
This gives you better direction at managing aligning marketing operations to enable prospect acquisition.
Having to align your lead and sales operations are just a primary step at managing your business operations.
Modern business-customer relationships are built-on precisely understanding and supplementing customer needs. This pertains to everything from understanding customer perspectives to providing comprehensive customer resolutions…
Client Management Software lets you cleverly control every aspect of your on-going customer relations, leading to higher customer satisfaction and retention.
In this article, we express how your customer management software could be the corner stone to improved customer relations.
Increased Customer Engagement for higher turnover and Retention
According to a consumer study, retention could be closely attached to the customer’s remembrance of a particular business. I.e.. how likely is that customers differentiate a particular business and will they attach a positive image to a particular business.
This points to the significance of customer engagement in modern business environment. According to Cap Gemini statistics, fully engaged customers deliver 23% more revenue and profitability.
In short, you need to be more engaged to every perspective customer more than a parallel or competitors’ business. For this, you need to create a personalized and programmed customer relationship.
A client management system lets you iron-out each particular detail concerning your business relationship.
For example, consider the image below.
This contains reference to phone numbers and E-mails. You can also collect personal information of customer along with clear follow-up data for particular customers.
This allows you to develop and pursue follow-up time-table for future communications. Consequently, all future customer communications could be hinged on a given timetable.
Ultimately, this leads to improved customer relationships on each individual platform.
Collect and make sense of Customer Data
Every business should maximize its data collection and data utilization capability. But most businesses try to first collect data manually and then proceed to manually segregate it. This is a hard task and could result in error-prone decision making.
Client Management system collects and streamlines data to a single data collection platform. Further, this data could be segregated based on a given set of parameters.
By segregating and chunking customers, you can accurately predict the perspective and trends of each customer group. This helps you make right assertions for improving your business.
This avails collected customer data to be viably used for customer forecasting. You can make accurate decisions about dictating customer preferences based on acquired customer data.
Automation delivers better customers understanding…
Contrary to common understanding, automating customer touch points create better customer relationships. It allows you to streamline customer understanding and acquiring right perspectives.
By automating customer meeting patterns, you can achieve maximum exposure within a limited time period.
For example, in-case of recurring customers you can segregate customers as per their order volume and set a frequency of visits.
This lets you avoid characteristically over-serving or under-serving your prospective customers. It also allows you to arrange meeting patterns throughout months. You can also build smarter campaigns that reflect actual customer requirements.
Run Focused E-Mail Campaigns
By maintaining a clearly structured e-mail list, you can switch to running high fidelity email campaigns that realize high opening rates and responses.
In-order to maximize email-marketing output, you need to find focused triggers that could illicit right customer response.
By filtering customer lists, you can understand specific triggers that could be applied to each customer group. This helps you to maximize your e-mail response rate.
Client management also lets you systematically segregate individual customer and prospects interests. This also ensures that your customers are exposed on to relevant campaigns. This helps you further increase response and returns.
Run Customer Service that Matters…
Customer Management system stores all previous customer conversations on a unified server database…You can also save multiple customer contacts through a single contact database.
In future, you can initiate all conversations based-on these available customer data. This progressively lets you shave-off minutes of correspondence associated with each call…This also enables you to deliver a faster resolution to each client query.
All businesses have gone beyond having one-point transaction. Today, one needs to understand their individual requirements along with process-oriented system to supplement their needs.
By collecting, segmenting and streamlining customer profiles you can increase customer understanding and proficiency of service. This enables you to add additional value that increases customer retention.