There’s much noise in the marketing world today about how cold calling is dead. While cold calling is frequently considered an out-of-date practice, there’s a reason you missed the funeral. Cold calling is just as alive and well as it always was, but with a few twists. Let’s be honest with ourselves. We aren’t in the 90’s. You can’t just pick up the phone and call the business down the street and expect to work…
Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…
As business owners, we have to do everything possible to spread our message far and wide online. Sometimes you’re going to spread your message very broadly and hope to attract the attention of new potential customers. On the other hand, using targeted promotions is often considered the best way to consistently increase sales because you’re focusing on getting your message in front of people who would benefit from your products and services the most. Targeting…
SLA’s or Service Level Agreements are an undertaking or assurance of quality service between a service provider and a customer. SLAs are used in business settings for agreements with various industries such as Telecommunication, IT (Information Technology) and other Application Service Provider (ASP) firms. With an SLA, one can strengthen business relationship as it provides details of accountability, performance, and remuneration. With CRM systems, one can maintain and expand customer relationships by following the SLA….
Most of the people belonging to the baby boomer and generation X demographics would be right at home using Rolodexes, spreadsheets and a host of other tools for sales purposes. At the time, they were adequate in helping one perform sales effectively and efficiently. But in the present times, the same tools would appear prehistoric. Gone are the days when a salesperson used things like an appointment book or post-its for work. That old phone…
With a brand new year underway, I am sure you and your team have a lot of tasks to handle, and probably some new habits to work on as you stick to your resolutions. However, as you start on this New Year in all its glory, keep in mind one critical element you’re carrying over from last year: your sales pipeline. When it comes to salespersons, it is not just their physical health that needs…
Your sales team was not meant to tinker around with technology. They need to use their time doing the thing that they do best, which is converting leads, closing deals and making sales. They need to impact the numbers to actually reflect change. Without a proper user implementation, entire lead management systems can crumble, as your sales team struggles to find its way through highly cluttered and a counter-intuitive CRM systems. With the help of…
Building a scalable sales process is tough. There is no methodology, no diagrams and no expert opinion on how you should be actually selling your product. But, one thing is for sure that no matter what you sell, it has to be a team effort. In order to sell your product successfully, your sales team has to be on the same page. But, how do you identify that your sales process is in lined and…
Whether you own a real estate empire or work as a real estate agent, you need to be on the top of your game to create tailor-made experiences, every time. That’s a lot to take in. This is when CRM comes into existence. Let’s see what Kapture CRM can do for your real estate empire Kapture CRM specializes in rooting and shaping your customer experience along with organizing clients’ contact information. CRM efficiently manages your…
In your early days of business, you may encounter a few dizzying array of acronyms such as ROI, ARPU, CAC, NPV, LTV, MoM, etc. and there are just a few. One acronym that is particularly crucial for you is CRM. Simply put, Customer Relationship Management, a.k.a. CRM is a software that holds the potential of juggling all your sales tasks single handedly. You can keep a track of all the interactions with your prospects. All…
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