‘Put people first.’
Lead generation and lead management are essential factors in nurturing and expanding any and every business. They are the core to every operation as the entire process of generating business goes through how well a company can manage their leads, distribute the work-force and act on getting outputs from the same.
Hence, when you receive your leads from various platforms, it becomes necessary to check the quality of leads, from the different sources that are collecting them. It is fairly important a task because once you analyse the source from which you are getting leads, it is easier to tap the same platforms for quality leads that are converting to sales.
So when your business is being marketed on multiple platforms, you get enquiries from all of them. There are two kinds of people that visit your website.
1) Potential Customers
Potential customers are the people who visit your website, to buy your products or are looking to buy your products.
Visitors are the people who visit your website, looking for information for a future purchase.
Why should you differentiate between Potential Customers & Visitors?
The potential customers visit your website after looking at one of your marketing campaigns. They are interested in your services and are looking to buy from you. The visitors however, have seen your campaign, but have also known your business, been customers or have made up their mind about using your product and service, and have come here for more information for a future purchase. It is hence very important that you follow up with the potential customers immediately and the visitors later.
How can you differentiate between Potential Customers & Visitors?
A CRM software does the task of helping your business filter out the potential customers and ensures that all your manual tasks are carried out without much ado. When you have the CRM you will be able to provide better service to your potential customers, in every department ranging from the pre-sales to post sales services. This will not only give you an edge but it will also help you focus your resources better.
After the CRM software is done filtering your potential customers, you will have the leads of visitors. Through the CRM software you can monitor and track the visitors separately and they can be later converted into influencers or future customers after building trust in your brand. This will help you achieve bigger turnovers.
There are many other features in the CRM that you can use to monitor the lead quality. With the help of CRM software you can compile all the leads, as well as well as filter it according to its sources. When you assign the leads to your sales team, you can see the results of the leads and the conversion of your sales team from every source. From that you can identify your best source and focus your marketing strategy,on that particular source which will give you better leads and conversions leading to bigger turnovers.
This way CRM software is your perfect guide for monitoring the lead quality which helps you acquiring more business. The CRM software helps you keep a keen eye on your potential customers, letting you focus more on the business.