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  1. Hi
    Thanks for sharing the informative article!
    The ever increasing number of users on social media platforms bodes good for Marketers for the myriad advantages it provides. The best asset social media provides is in the form of Social Data. Social data can work to the advantage of marketers for the returns it promises, as a recent McKinsey study found out that companies who put data-driven personalization at the center of marketing and sales decisions could look at a 15 to 20 percent ROI. What are your views on this?
    Megan Barnett

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