The right way for businesses to socially engage with their customers

The right way for businesses to socially engage with their customers

Social media platforms have changed the way in which modern marketers create business plans and marketing campaigns to maximize customer reach. With the advent of these platforms, although companies and businesses are scrutinized by their customers with a fine comb, the rewards are equally promising. In essence, the markets have rapidly evolved from being a seller’s market to becoming predominantly a buyer’s market. And this comes with no surprise. As people become more and more…

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