Even with some local variations, it is reasonable to assume that sales processes are globally more or less the same. Almost all sales people face similar challenges – reaching, engaging and managing their prospects.
Under these circumstances, you can depend on sales CRM to improve your overall sales process. Here we analyze different sales steps required to improve your process.
Step 1. Receiving and responding to particular Leads
At the initial step, your customer drops a query at any related touch point. This could be a website form, social media page or any other third party platform interface. Having combined all these platforms through CRM, you have the ability to respond to client queries in the shortest time interval.
A sales CRM integrates leads from multiple channels onto a single dashboard. By collecting your leads on a single platform, you can segment and set-up a lead response process. A single dashboard for lead response enables you to plan and organize your campaigns according to current lead requirements. It also ensures that your prospects get managed on a long sales funnel.
Step 2. Align Multiple Channels to a Single Source
At the initial stages of lead response, you should focus on collecting the necessary prospect information. For example, with connecting multiple channels to a single lead or prospect, you increase the probability of securing a future point of contact.
For example, having your prospect as a facebook follower will increase your chances of conversion.
Step 3. Strategizing prospect Engagement
According to a study, having long-term prospect engagement increases your chances of conversion by 44%. With sales CRM, you can place each prospect at a particular point in the conversion channel.
You can also strategize your future points of contact toward achieving increased prospect engagement. This ensures that you are engaging with the prospect at the right points along the time line. This helps you to engage with individual prospects without appearing intrusive.
Step 4. Tracking Sales Progress and Lead Conversion
Having implemented the sales CRM, you can track the progress of each prospect along a designated pipeline. It enables you deliver the right messages for sales conversions.
Sales CRM enables you to track multiple points of contact and conversation history. This helps you to manage each prospect with more actionable data regarding their needs and perspectives.
A sales CRM is geared to meet your custom sales and lead management requirements.