Most sales teams are mentally constricted about the means and methods of their sales approach. Being the lifeline of a business, most companies aren’t eager to disturb the existing sales processes and activities. At the same time, most sales team also faces the demands of adapting to the technology-enabled operation and process augmentation.
Lead Management CRM lets you coordinate and collaborate between different marketing channels that maximize your conversion. This also allows you to scale-up your operations to be more efficient and extensive within a competitive marketplace.
In short, it delivers a new way of doing business-as-usual for your sales team. But promises are nothing without achieving actual accountable results within a realistic timescale. In this article, we deliver clear insights about integrating CRM lead system into your sales processes for achieving measurable improvements.
1) Live Collaboration between different marketing channels
Most sales teams end-up channeling your entire sales team resources and talent on a single channel. In hindsight, this could end-up receiving your entire quota or a majority of your leads from a single marketing stream or direct calling. In this scenario, your entire business could be made dependent on a single marketing operation, making them increasingly vulnerable to marketing fluctuations or performance.
CRM-based lead management combines all lead sources to a single dashboard. This ensures that you are handling each lead at its earliest (increasing the possibility of garnering a positive response). It also ensures that your lead list doesn’t go wasted due to lengthy processing time.
2) Collect and Encourage Self Service of Lead Data
Lead Management Software encourages your prospects towards voluntarily filling-up their own prospect data through different forms. In-turn all these data could be retrieved and stored on a private cloud database.
Having prospect self-filled data gives you a better perspective on understanding audience need and requirements. This, in turn, gives you better information to work with individual prospects. Also, you can also initiate your prospect pitching with more information when compared to a competitor, helping you generate more interest and chance of conversion.
3) More Efficient Customer Contact Management
Most salespeople are known to complain about the time spent on a customer unlikely to convert which could have diverted to a list of better prospects. But it’s very hard to discern your chances with each individual prospect at the time. Instead, you could be smart at choosing the time and suitability of choosing a contact to prospect.
CRM-based contact management lets you store and retrieve previous progress with a prospect. This also allows you to establish a future contact timeline for every single lead profile. By using the versatility of Cloud platform, you can start to filter a list of prospects for any given time period.
This enables you to be more efficient and knowledgeable about contacting each prospect. As a result, it also increases your chances with each individual prospect.
4) Collect and Utilize Self-Entered Data
CRM integrated forms encourage your prospect to fill-up his own prospect information. Concurrently, this data gets saved on remote cloud servers. Here, the prospect filling the form gives a sharp perspective of audience requirement.
This, in turn, gives you more information into work with the upcoming prospect communication. This also allows you to initiate your conversation at a higher point of scale that could proportionally increase your sales.
5) Coordinate and Streamline Marketing and Sales team
In some organizations, marketing and sales team suffers from a sharp conflict of interest. The marketing team is always trying to exaggerate the lead count, whereas the sales team is constantly trying to acquire only high-value leads. In a practical situation, it’s common to see that either team fails to work out a middle ground or reach a common consensus about what constitutes a legit lead.
CRM software lets you record each incoming lead on a single consolidated platform. This allows you to systematically follow the progress of each lead, along with concerned end-conversion.
This stream of lead processing allows you to increase the conversion and optimize lead conversion. It also systematically brings down the processing time for each lead.
By integrating new tools and functionalities, the lead management system can augment and improve your current business processes.