Why CRM is the Practical Business Productivity Tool that your Business Actually Need?
Tools + Process+ Employees = Productivity
Productivity is one of the key metrics for modern employee evaluation processes. While it could be a great generic tool for motivating your employees, there are certainly better ways for getting more done in less time.
Ideally an increased Productivity should come from better tools combined with sharper processes that equip motivated employees.
For a Growing business, productivity is the most frequently used buzzword; a word that employees look forward to, sometimes intimidatingly. When there is a lot to be achieved in less time, everyone is expected to increase their individual contribution.
While you could put pressure on your employees for higher work output, it cannot be a long standing strategy. You could simply lose your key employees or have errors creeping into your processes. Meanwhile, remember that productivity is producing more in less time.
The CRM software is a realistic way of realizing this goal.
The ability to automate your activities and optimize your processes is significant in a challenging environment. The CRM software operates to consolidate and manage your processes in such critical situations.
Let’s Give Precise Work Targets for Employees…
As straightforward as it sounds, the best way to increase your employee-productivity is getting your employees to focus on the given tasks. While general spontaneity may periodically create some great work, they don’t provide consistency. For the sake of productivity, it’s better to set achievable work targets for each day.
It’s also a creative way for employees to evaluate their goal-achievement ratio and consider their individual output.
Don’t wait for your boss to tell if you’re working too much or too little.
CRM software is a tool to set precise targets for each potential employee, with the facility to evaluate performance daily.
Process Optimization? What about it !!
A good project manager knows that optimizing your process could affect your employee output even to the range of 2/3rds. To understand and compute the optimal way of carrying out tasks, one needs to take time and effort to choose the right process, which is not easy.
Scheduling Work is Hard
With increasing projects and employee skills, coordinating and assigning tasks is increasingly difficult. For better output, you need to have your employees working on their core talents. A CRM gives you a complete overview of your existing work, allowing a direct overview of pending tasks.
For scheduling and assigning talents, 3rd party business tools could be in congruent as they may create blind spots for your business activity. Instead of pouring your Data over an excel sheet, you can manage them using a CRM process planner, making task allocation easier and improving turnaround time.
Employees are only as Good as their Tools
Whether it’s product development or tele-calling, giving access to the right tools is critical. While you can mount pressure on individuals, giving them access to meaningful tools is a much better way of improving employee-productivity. For example, with numerous marketing channels and processes, an employee could easily get overwhelmed.
Automation Tools Increases Productivity
Whether you like it or not, automation tools are an indispensible part of modern work ecosystem. The CRM gives you a direct access to the modern tools, which opens-up new ways of handling processes.
For example, you cannot expect your lead to contact you through a particular channel, simultaneously ensuring presence at multiple channels is important.
It’s largely impractical to expect a random client query to be answered after a long escalation, where both parties would have lost interest. A CRM Document Management Tool allows you an easy access to managing your clients.
Enable Your Sales Team to Sell More
With a conversion rate of around 5%, sales representative waste time pursuing uninterested and non-targeted leads. This situation also puts stress on employees, more than anything else…
A Sales CRM helps your employees in their daily process, allowing them to automate the hardest part of your daily activity. Especially for high priced products, allowing structured payments could increase your conversion rates.
While Leads could be interested perspectives, in a continuously moving market, one needs to have the ability to attend maximum number of leads. The number of leads finally attended could determine your and conversions.
You can also automate your Sales facility which can accelerate your sales process.
Consider that your productivity chain link consists of better processes, tools and employees. In-order to pull-off higher productivity, each of these links needs to be strong and withholding. If you focus on just one link of employees, the other links may not give sufficient support.
Kapture CRM provides automation and a better overview of your entire business process. Let’s talk about how to improve your CRM Productivity to improve your processes.