Seven technology tools to ease the life of a small business owner

Seven technology tools to ease the life of a small business owner

Being a business owner should be a thrilling and exhilarating experience. It should feel like bungee-jumping from an airplane or walking right into the dangers of African savannah. But most business owners don’t have the luxury of this on-the-edge fulfilling life. If you are a business owner, you will know that you are getting constantly bogged-down by the complexities and challenges of daily operations. In the end, you may end-up doing mundane but necessary tasks,…

Calendar: The most underrated application

Calendar: The most underrated application

Are you tried of the endless game of catching up? Well, we’ve all been there! Spending our much needed weekends at office staring at the computer. Hoping that we could magically consolidate the entire week’s work in a day or two. Falling behind the schedule by pushing ourselves to be more productive. Or maybe just trying to earn extra money by taking up additional work load. There are plenty of scenarios where we try our…

Why Your Customer Service and Marketing Team Need To Work Together

Why Your Customer Service and Marketing Team Need To Work Together

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

Stay a step ahead with Kapture CRM

Stay a step ahead with Kapture CRM

As the business world is moving at lightning speed, every organization requires a lot of help from technology to keep up to the speed and run the business efficiently. Sales CRMs play a very vital role in this. While the CRM industry is coming up with great innovative ways to ease every executive’s work, Kapture CRM is staying ahead of the game with its exceptional features. Most people ask us ‘Why Kapture?’. Although there are…

What’s really customer problem solving approach based sales and why you absolutely need it?

What’s really customer problem solving approach based sales and why you absolutely need it?

The ‘customer problem solving’ approach is the latest addition to the group of impromptu buzzwords that gets thrown around in the sales and business settings. As a buzzword, it could get coupled with the other sales approaches turned into totally meaningless jargons such as Boil the ocean, Buy-ins etc. All the great concepts denoted by these buzzwords have been turned sour through being used as fillers in vacant conversations. The customer problem solving approach is…

Five Psychological tactics to make a great customer first impression

Five Psychological tactics to make a great customer first impression

You’ve got wonderful news. A prospect is impressed with your website and gave positive responses over the phone, and now he/she wishes to meet you in person. You’re one step closer to win a great business deal. A good sales guy needs to develop certain common traits – present an auspicious feel, present straightforward ethics, develop pleasing communication, ability to network to the hilt etc…. But In-order to deploy these skills, you need to first…

Four Articulate Arguments why small businesses should model customer behaviour

Four Articulate Arguments why small businesses should model customer behaviour

Gone are the days, when a small business exclusively meant ‘being physically small or having a comparatively small revenue turn over’. In the modern terminology, the small businesses are meant to be much more focussed and creative in managing their business opportunities. Also, you should make the best out of the available customer opportunities. The small business need to model their customer behaviour to take effective business decisions. One should be able to understand the…

Hotel Booking Management: Manage your reservation pipeline with Hospitality Software

Hotel Booking Management: Manage your reservation pipeline with Hospitality Software

Some 20 years ago, people came to know about different places only through travel magazines and journals. Certainly, there were limited sources of information. New bookings came through hotel reservation offices, travel agents or phone calls. These new bookings were then transferred to physical books, which were then fulfilled. Today, this old school approach doesn’t work. Even the bookings comes through offline channels, you need to follow it up through online channels. In this changing…

Targeted Email Marketing: How to achieve higher ROI with Smarter Segmentation

Targeted Email Marketing: How to achieve higher ROI with Smarter Segmentation

Do you want to streamline your customer E-mails and return activities? Are you trying to string together too many activities which erode your ROI? A great way to overcome this trouble is to have an Email marketing approach based on customer segmentation. In this, you are essentially dividing your audience and serving the right emails with customer-oriented messages. A right segmented email list lets you be more direct and focused with your email marketing activity….

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