Undoubtedly, CRM is an invaluable tool that can streamline the various business processes. But the challenge lies in getting employees to embrace the change and accept the new application and unfamiliar processes. There are many things you can do to motivate your employees to use the CRM software the way it is intended, so it can serve as an effective tool for your business. Here are our seven tips: 1. What’s in it for them…
Are you tired of the endless game of catching up? Well, we’ve all been there! Spending our much needed weekends at the office staring at the computer. Hoping that we could magically consolidate the entire week’s work in a day or two. Falling behind the schedule by pushing ourselves to be more productive. Or maybe just trying to earn extra money by taking up the additional workload. There are plenty of scenarios where we try…
Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…
As the business world is moving at lightning speed, every organization requires a lot of help from technology to keep up to the speed and run the business efficiently. Sales CRMs play a very vital role in this. While the CRM industry is coming up with great innovative ways to ease every executive’s work, Kapture CRM is staying ahead of the game with its exceptional features. Most people ask us ‘Why Kapture?’. Although there are…
The ‘customer problem solving’ approach is the latest addition to the group of impromptu buzzwords that gets thrown around in the sales and business settings. As a buzzword, it could get coupled with the other sales approaches turned into totally meaningless jargons such as Boil the ocean, Buy-ins etc. All the great concepts denoted by these buzzwords have been turned sour through being used as fillers in vacant conversations. The customer problem-solving approach is the…
You’ve got wonderful news. A prospect is impressed with your website and gave positive responses over the phone, and now he/she wishes to meet you in person. You’re one step closer to win a great business deal. A good sales guy needs to develop certain common traits – present an auspicious feel, present straightforward ethics, develop pleasing communication, ability to network to the hilt etc…. But In-order to deploy these skills, you need to first…
Gone are the days, when a small business exclusively meant ‘being physically small or having a comparatively small revenue turn over’. In modern terminology, the small businesses are meant to be much more focussed and creative in managing their business opportunities. Also, you should make the best out of the available customer opportunities. The small business needs to model its customer behaviour to take effective business decisions. One should be able to understand the business-customer…
Do you want to streamline your customer E-mails and return activities? Are you trying to string together too many activities which erode your ROI? A great way to overcome this trouble is to have an Email marketing approach based on customer segmentation. In this, you are essentially dividing your audience and serving the right emails with customer-oriented messages. A right segmented email list lets you be more direct and focused with your email marketing activity….
The wheels of change are constantly moving and it’s a mandatory quality to be always on top of this churning wheel! A completely focused sales team is best placed to tackle this entire challenge. The great work environment is a necessity for all organizations. It can directly affect your business prospect in both a positive and negative manner. A healthy office culture doesn’t become a reality overnight, but even the best team leaders won’t get…
In the present-day service economy, the customer opinions and online reviews dictate your business success. It can mould or obliterate your prospects ‘first-impression-of-your-business.’ Now consider this. Before a purchase, your customers are likely to do a Google search in your business name or research on an online industry review aggregator platform. Having to deliver a positive impression at this stage could be the single-most important part of your conversion funnel. This can only mean one…
