Finally, you have decided that it’s time to adopt a CRM system for your enterprise. But the situation gets a little complex there…
Today, the CRM industry gives you a multitude of options. Even for an experienced IT manager, choosing a single CRM software is hard.
When one lacks a clear decision-making process, having these seven questions could guide you towards the better decision.
1. Does it meet your organizational needs?
One needs to understand that there isn’t right-fit CRM software for every business. Ideally, you need to have CRM software that augments your normal process and procedures. It is done through industry specific customizations that involve brainstorming based on a specific list of requirements.
2. Does it justify the Price/Utility Equation?
Beforehand, most businesses fail to equate the software utility for a given price. In a practical scenario, your original software package could be found lacking in essential features or utility. It allows you to put more focus on utilitarian purpose rather than a brand name or personal equity.
3. How about the timed schedule for deployment?
As the CRM provides a functional addition to your business, you need to roll out features in a realistic time schedule. Otherwise, you will be wasting more time and energy on future development. This makes sure that you are buying an easily adaptive platform.
4. Are you getting too muddled by facts and features?
When trying to buy an internet based product, you can easily get muddled by facts and facets of technology. You go through an act of feature-hunting, where you are continually looking for a product with the maximum number of features. This is least likely to pan out well in the end. Instead, you can focus on a CRM that gives most utility.
5. Can it address your actual daily operations?
Rather than flashy functionalities, a CRM should be able to provide an easier way of managing your daily operations. Ideally, it should be able to penetrate your existing business process and drive it faster.
6. Can it be adapted by your entire team?
In the past generation of CRM, it was used only by sales and customer service team. This has dramatically changed in the last couple of years. Today, multiple departments and employee demographics can be brought under single CRM software. For this, you need to ask whether the CRM software provides essential features for multiple departments.
7. How do you handle Cloud Deployment and Management?
Are you looking forward to getting your CRM platform connected and integrated with your business? For this, the cloud is arguably the most important functionality. Before migrating to a cloud platform, you need to check storage charges, speed, and utility.