In this digitally connected world, data is the new currency that helps enterprises understand their customers and help them better. While technology has made data management much easier, it has also made enterprises vulnerable to data breaches and violations that impact them significantly.
This makes it quintessential to have an efficient CRM platform in place that helps customer-centric businesses manage their customer data without compromising on security and data privacy. CRM solutions like Kapture offer multiple options to address these issues and provide effective data security, compliance, and resiliency functionalities.
General Data Protection Regulation (GDPR) is a privacy regulation that provides customers a great control over their personal data and assures that their information is being securely protected. Personal data includes a name, email, address, date of birth, personal interests, unique identifiers, digital footprints, etc. Generally, this is the kind of data that enterprises store and access in their CRM solutions.
Both GDPR and CRM platforms have a lot in common as both aim to build deeper trust and loyalty with customers through secure data management. Kapture CRM has privacy built into its core architecture and functionality.
Customer data, along with enterprise data, typically have different rules or criteria for how it should be processed. For instance, basic data including names, addresses, phone numbers are generic in nature and so they can be accessed all (relevant) employees within your enterprise.
However, highly sensitive data such as bank account information, tax data. personal agreements, etc. require more security and relevant user access. Only authorized personnel can access sensitive data. Kapture allows you to set automated custom triggers and rules for how different types of data can and should be handled by your company workforce.
Kapture and encryption
When the customers share sensitive data with you, it is an important responsibility to keep it secure and confidential. You can have secure data lines to have interactions with the customer over phone and email services to protect data using firewalls and VPN methods. Data such as passwords, financial information, etc. can be encrypted and secured at all times.
All communications with Kapture CRM UI and APIs are encrypted via industry standard HTTPS/TLS (TLS 1.2 or higher) over public networks. This makes sure that all traffic between you and Kapture is safe during the transit. Additionally, for email, our product leverages opportunistic TLS by default. Transport Layer Security (TLS) encrypts and provides email securely, mitigating eavesdropping between mail servers where peer services support this protocol. Exceptions for encryption may include any use of in-product SMS functionality, any other third-party app, integration, or service subscribers may choose to leverage at their own discretion.
Three tips to ensure maximum CRM data security at all times
- Secure the servers – If you have physical servers at your business location, make sure your servers have secure points of entry. Additionally, you can ensure routers and local networks are secure as well.
- Ensure CRM admins follow good security practices – Manage access and access-levels to your CRM effectively, even if that means limiting access. Ensure sales and support agents are using their own individual accounts to login as opposed to shared logins.
- Stay updated -Regular CRM updates give you a deeper protection from data breaches and risk of vulnerability of your system to hackers, viruses, etc.
Why choose Kapture?
- HIPAA complaint
- GDPR compliant
- ISO certified
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Speak to the experts at Kapture to understand how our automation platform can help add value to your business.