Employee Feedback: The Unsung Hero of Your Business

Employee Feedback: The Unsung Hero of Your Business

“We all need people who will give us feedback. That’s how we improve.” – Bill Gates We have talked a lot about people who bring business to you, but have you considered the people who add value to your business a.k.a. employees? Not only are they the face of your organization, they are also critical for your business growth. Hence, ignoring their needs, grievances and suggestions would be digging a deep grave for yourself that…

Customer Relationship Management: What does it mean for Hospitality Sector?

Customer Relationship Management: What does it mean for Hospitality Sector?

  The hospitality industry is encountering growing globalization and competition, particularly the wing of luxury and destination hotels. Successfully building brand loyalty and maintaining long-term relationships with customers is therefore imperative to attract, retain and satisfy customers in the face of amplifying competition in the hospitality. The hospitality industry in general and the hotel industry in particular are highly interactive and engaging – where customer-centricity literally forms the core of business relationships. It is mandatory…

Know what you’re dealing with: A guide to the type of customers you might encounter

Know what you’re dealing with: A guide to the type of customers you might encounter

Don’t you wish you knew the frame of mind of your customers? What goes through their mind when they make a purchase? How do they decide what’s best for them? Well, these are million dollar questions, if not billion! Let’s get you accustomed to the types of customers your business is going to encounter on a day to day basis.  The Maybe Customer This is the customer who is deciding whether to give you their…

Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

5 Factors that shape Customer Satisfaction

5 Factors that shape Customer Satisfaction

  I strongly believe, the phrase “first impression is the last impression,” must be coined by a customer service employee, which eventually went on to become the mantra for every organization. The key to a successful business is “the customer is always right,” but it takes more than a pleasant conversation to influence a customer’s decision on whether to leave or get back to you. You may have the best employees and the most premium…

Why Kapture’s Real Time is your White Knight?

Why Kapture’s Real Time is your White Knight?

Sales reps can easily be touted as your businesses’ superheroes as only they can keep any Pandora’sbox from showing itself. But, there’s only so much they can do. They are humans after all, aren’t they? Thus, the key here is to keep things interesting, to turn a potential prospect into a loyal customer.Comfort and customers go hand in hand. Treat your customers, right; and they will see you till the end. Just like the first…

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

Three days ago I called my customer service provider’s number to complain for a faulty oven, and my call got through at once. The rep on the other end heard me with patience followed by an instant replacement request being placed. Wait, oh was I dreaming? Sure, I was. The world isn’t that perfect; now, is it? Though product advertisements convince you to buy the product,no one tells you that these promises are similar to…

Feedback on how feedback forms could be

Feedback on how feedback forms could be

Feedback is vital for growing businesses, we just can’t afford to let bygones be bygones. Most of us rely on the one commonly used method to gather feedback – surveys. Yes, the pop-up that asks you if you’ve got a few minutes to spare. Customers aren’t interested in filling out long survey forms or to write 500 words on how your business could be better. The customers who do bother to respond are likely to…

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