How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

The Art of Personalization: Making Your Customers Love You

The Art of Personalization: Making Your Customers Love You

There’s this cafeteria in my city which can now be aptly named as my ‘second home.’ Not only have I dragged all my friends there with me, people are tired of my regular check-ins to that place as well. Though I would love to review that place, but this is not one of those reviews. I am sure you might have seen movies where a guy enters a restaurant and the waiter shows him to…

Knowledge Management Propels an Intelligent CRM

Knowledge Management Propels an Intelligent CRM

Once upon a time, customer relationship management (CRM) and Knowledge Management (KM) were considered entirely different disciplines, with different roles to perform and different objectives to meet. With the passage of time, it became evident that both have the same goal and that there is a need to synergize both of them in order to deliver continuous improvement to business clients. Today’s competitive environment has reoriented organizations’ focus on their customers’ satisfaction. CRM and KM…

Social CRM Frontier For Customer Service

Social CRM Frontier For Customer Service

For marketers all over the world, the customers’ social media activity has always been a source of intrigue, owing to the fact that until recently, it was not easily trackable or measurable. Fortunately, the social media tools and strategies available today have eliminated such problems and made it easier to plan and improve a firm’s social media campaigns for better customer service and engagement. Therefore, it would be interesting to get a brief overview of…

Customer Profiling – What do we know. What have we learnt.

Customer Profiling – What do we know. What have we learnt.

A good business is one that is aligned to all kinds of customers. World is a place filled with people of different mindsets, different needs and different buying patterns. Whether it is service or goods, selling something is not based on how good and reasonable your product/service is. It depends on how well you incline yourself to make the customer pleased with the buying experience. Understanding your customer, their buying patterns and their issues makes…

Why is CRM Vital to Maximize Customer Engagement?

Why is CRM Vital to Maximize Customer Engagement?

When talking about the customer service industry, customer engagement is not only a need; it is a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customer buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an important component in your customer engagement strategy. This is ensured by making use…

Want Increase in Sales? Try Live Chat

Want Increase in Sales? Try Live Chat

For a business to thrive in today’s digital landscape, customer service is paramount. No company can exist without customers. This basic truth should be enough proof for anyone to believe in the importance of impeccable customer service. The way to make sure your customers stay with you in the long run is to implement great customer support software in your online business. One of these ways is to make use of a live chat support….

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

That CRM has the potential to be a game changer for a business is no secret. But, not all are aware about the latest technological trends in the CRM platform. In the present hyper-competitive business environment, it is no longer possible for companies to maintain an edge over their competitors by setting targets based on past performance and data. While CRM is already helping businesses collect invaluable customer information, traditional CRM is already outmoded, and…

Let Kapture CRM and your Local Shopkeeper help you Build Lasting Customer Relationships

Let Kapture CRM and your Local Shopkeeper help you Build Lasting Customer Relationships

With the steady rise of consumerism, an increasing number of organizations are modifying their approach, making their business more customer-friendly. It’s now common knowledge that product or service quality alone cannot be the sole engine driving your business forward. Companies are now diving deeper into the realm of customer service to gain an extra edge over their competitors. However, organizations that adopt a more global approach to handling business can end up alienating current customers,…

Do’s and Don’ts of Customer Service

Do’s and Don’ts of Customer Service

To every business that needs to thrive, customer service is not just an option; it is a way of life. Across-the-globe, business owners, marketers and managers are consistently focusing on delivering top-notch customer service experience. The phrase, “customer is always right” instilled in the minds of every sales rep has become rather repetitive and clichéd in today’s age. Yet, poor customer service is still a common thing in the digital market place. In the pursuit…

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