15 CRM Questions That Every CXO Should Be Asking

15 CRM Questions That Every CXO Should Be Asking

A great responsibility rests on the shoulders of a CXO of any small, medium, or large enterprise; controlling costs when investing in future-ready technology, all the while leveraging their current investments. As CX is becoming more prominent in brand strategy, the CRM dashboard should be capable of living up to the set customer experience standards of today. Companies struggle to deal with complex data every single day, especially with new communication channels added to the…

How The Right Investment Can Fuel Digital Transformation

How The Right Investment Can Fuel Digital Transformation

Your customers are online. Are you online? In the digital era, when everybody is online the question arises if you have a concrete presence in the digital space. Whether you are taking enough and right kind of measures to break the clutter and stand out in the chaotic world. The digital platform provides umpteen number of opportunities to showcase your presence and build a successful business profile for your brand. But, the other side of…

What Are The Brownie Points Of Having Kapture As Your CRM?

What Are The Brownie Points Of Having Kapture As Your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

Better Customer Service Software For Easy Contact Management

Better Customer Service Software For Easy Contact Management

Anyone who runs a company has to manage a pile of contacts. These are not only the contacts of team members and business associates but also the contacts of clients, vendors and sub-contractors. Among them, the most difficult thing is to manage customer contact details. Suppose you are a customer service executive. One day at the office, a client calls and asks you to find out the status of his complaint. He gives you the…

How CRM Reports And Analytics Give Meaning Your User Data?

How CRM Reports And Analytics Give Meaning Your User Data?

Ultimately, all businesses want to make intelligent decisions. Some Successful businessmen are able to pin their decision on experienced impulses and creative strategizing. But most of us aren’t born with this gift. CRM reports and analytics lets you comprehend and consider multiple factors, letting you to creatively arrive at logical business decisions that are successful in action. When businesses are trying to make the right decisions, you cannot form your decisions based on individual hunches…

CRM For Customer Loyalty: How To Create Long-Standing Customer Relationships?

CRM For Customer Loyalty: How To Create Long-Standing Customer Relationships?

 Today, every business considers winning customer loyalty as its ultimate aim. By achieving a loyal customer base, you could build an audience list who accompanies you on the ever-growing journey of your business. With increased customer loyalty, you can also increase customer retention and create better up-selling and cross-selling opportunities. By this, customer loyalty could be arguably said to have direct financial returns. Considering the two parties, the concerned business always carries the responsibility to…

What Are The 3 Most Important Lessons Of CRM?

What Are The 3 Most Important Lessons Of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high-performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t yield…

Benefits Of Customer Relationship Management Software

Benefits Of Customer Relationship Management Software

Are you still running your business in an old-fashioned manner? Over the past few years, things from a business point of view seem to have changed a lot. Whether it is a small business or an established firm, every company wants to cater to their customers to the best of their potential. Since the market competition is too high, only a few companies can manage to sustain their position while others fail. So what have…

How Affordable CRM Software Saves Money Directly And Indirectly?

How Affordable CRM Software Saves Money Directly And Indirectly?

For an individual buyer, deciding on the affordability of software is easy. He takes the decision based on utility, price and features of the available free version. When it comes to CRM, deciding on the affordability of software becomes much more intricate and complex. How to understand CRM pricing? CRM is usually adapted on an organizational or team scale. Although they are affordable as a stand-alone application, you may quickly need to invest in more…

Features Of Customer Relationship Management Software

Features Of Customer Relationship Management Software

In this globalized world, every business from a pin to a plane has changed the way they manage themselves. Right from data collection to lead generation; and from approaching the potential consumer to converting those consumers into customers, everything has a completely new face to the ever advancing scenarios. Just like a wristwatch just doesn’t show time today or a pen that’s not just used to write, the data a business collects just doesn’t contain…

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