Five Myths concerning Business CRM Debunked

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Achieve your Goals on Long-term

Under stringent competition, businesses need to adapt the latest and most impactful technology. In certain situations, businesses can also become overzealous about being the earliest adaptors of technology.  This has created a demand for technological innovations, which can easily get misplaced with wrong providers.

And resultantly, businesses are becoming increasingly apprehensive about investing in new technology. With facts in place, this rings true with buying CRM software too.

Here are five myths concerning business CRM software, which we are now debunking in this article.

Gives Inaccurate Performance Indicators

All businesses are used to follow their own specific performance indicators. Some business owners fear that reviewing inaccurate CRM-based indicators may distance them from the ground reality.

In reality,  a CRM software integrates and measures multiple performance indicators. As you receive instant updates, you can also get a better sense of ground level performance.

Automation Kills Personal Relationships

Most businesses need to create personal relationships; some businesses are built on long-term client loyalty and engagement. We all have met businessmen who take pride in remembering client details.

With a cloud-based CRM software, you can access and preview complete customer information. It enables you to build and manage long-term customer relationships. With smart application, CRM becomes an enabler of business relations.

It’s Economical to Create a CRM API

Rather unsavory to consider, the CRM software is costly when compared to any other desktop software. You may think that it’s more feasible to hire a developer to create a custom API.

But, a primitive CRM version will do more harm than good in the long run. As you plan and execute your daily activities on a CRM, you cannot afford system bugs or shortage of resource. Otherwise, they will lead to loss of man-hours and lead inefficient processes.

When you are not handling larger information volume, it simply slows-down your daily process. Similarly, your server rents and maintainence charges could easily get overrun

Losing Control of Data and Confidentiality

Most businesses are bothered about the idea of an outside entity controlling your data. In the age where decisions are made on data insights, confidentially of data carries prime importance. There also have been situations where data was being practically held hostage for package upgrades or storage purchase.

The CRM Industry is known to follow highly ethical practices regarding business data management. The cloud integration can turn failure into a successful aspect of your business.

CRM is just a trend

‘Successful businessmen don’t fall prey to trends.’  This, we said ourselves.

In practicality, the CRM shall have a much higher level of application in your business than just being a fad.

This enables you to combine and manage online and offline operations of your business. According to a study, almost 91% of all businesses with more than 11 employees are utilizing a CRM-based system. This trend is expected to continue its upward projectile.

business-twitterTwitter is a powerful business social media platform to reach and engage with your audience.

But with constant tweet updates and a long list of following, an average twitter user faces twitter fatigue, where a user practically decides that he has had enough with the platform. This makes it difficult to reach and engage with the audience

With this in mind, businesses need more intuitive strategies to reach and engage with the audience, such as Social CRM-Twitter Integration. Here are five ways you can reach and augment your audience relationship through CRM-enabled twitter profiles.

Creating Long Form Tweet Conversations

In twitter, you try much more than to answer customer queries. With social CRM, you can create long form conversations, which are an easily recognizable form of audience engagement technique.

With social CRM implementation, you can go beyond the limits of single tweet involving 140 characters. Having a direct twitter feed means that you can detect and respond to each query at the earliest. This also allows your client to possibly create follow-up responses, which cumulates into long-form conversations.

Utilize Popular Twitter Hash tags

Even a passive twitter user knows that twitter conversations are collected and tagged based on twitter hash tags. With social CRM, you can streamline all conversations as per a relevant hash tag through a single interface. This allows you to instantly recognize trending twitter hash-tags on a single platform.

You can also maintain specific hash tag pages specifically to generate and follow customer conversations on specific topics or issues. All these incrementally improves visibility for your twitter following.

Manage Twitter Handles

For a business proactive on twitter, their twitter handle is a valuable tool and asset.It’s not uncommon for businesses to have separate handles for company and employees. A social CRM provides a single platform to manage your diverse obligations. An ability to integrate multiple twitter handles decrease your workload and provides a process overview.

For example, a right tweet may increase the business exposure, whereas a wrong tweet can stun or dwindle your following. Having a right social CRM platform drives your communication on the right track.

Increase your Response Speed

Having a greater response speed means that you are more likely to raise a positive response from your twitter follower. An increased response speed also helps you over-deliver on customer relationship performance indicators.

Increase the Precision of your Response

Under CM-based social profiles, each specific customer twitter handle gets integrated to a specific account. Utilizing this account, you can collect and streamline all previous conversations through a single interface.

This helps you to deliver sharp and precise response for every customer query.

Learn more about how Social CRM integration can guide your twitter marketing with us @ +91-7899887755 Sales@Kapturecrm.com. Also sign-up for a free demo or start a 30 day no credit card free CRM trial

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