As the influence of digital media percolates into every industry, online business reviews are one of the key ways of evaluating business success.
Group buying habits or personal recommendation has begun taking the backseat to personalized buying practices, where everyone trying products bought by like-minded people. It means that online reviews are being sought-out before every purchase.
Even as doubts about legitimacy remains at-large, online reviews get trusted on its face value.
This has seen businesses scraping together reviews in every possible way; you can commonly see employee reviews, paid reviews and incentivized reviews on all the platforms.
But these methodologies are largely risky and could lead to an online business getting blacklisted on review aggregation platforms.
The basic rule to get positive reviews is to ensure that all basic customer touch points are covered and optimized. CRM provides a better way to engage and win positive reviews from real customers.
Improving your Business Quality Standards
If you aren’t committed to maintaining competitive standards, you are ultimately going to fall behind on requisite business standards. CRM reports and analytics help you furnish valuable insights into your current business processes.
This enables businesses to start collecting customer goodwill through simply connecting multiple activities, and hence suddenly improving the business outlook from a customer’s perspective.
Create Social Proof of Positive outlook
Today every business carries an online social proof for its good name, irrespective of whether it’s positive or negative.
Facebook allows its users to rate every business with follow-up comments or posts. A business handle getting positive or negative reviews are easily available on the platform.
With integrating multiple social platforms to a CRM dashboard, you can increase the number of visitors and gain a reputation for an instant reply, implying your customers to post a positive review, to systematically increase your positive review response.
Building a Positive Customer Portfolio
Apart from 3rd party review aggregation, positive customer opinions are prominently showcased on one’s own website. With CRM calling and emailing integration, you can follow a ready stream of emails based-on customer account, allowing you to leave a positive impression on the mind of a prospective customer. The same process flow allows you to ask for positive reviews easily.
Concerned Industry Portal Reviews
Most small businesses depend on a larger 3rd party industry portal for exposure and increased effectiveness. (such as Amazon, Listing websites, Review publishers etc.).
Kapture CRM can integrate multiple industry-relevant platforms, allowing you to respond and manage your client queries. This cuts down on false lead responses and brings proficiency to your responses.
With Kapture CRM customer service automation, you can make your businesses bigger with a focused approach. Let’s tailor strategies that fit your business.