When looking forward to new investment or purchase, it’s the basic human impulse to be eager about the latest and trend of the concerned industry. While the electronic and hardware industry could be constrained by technology and resources in developing new trends, SaaS CRM industry is constantly going through fast-changing novice trends.
CRM industry trends are guided by innovative thinking and a better understanding of the core user base. In combination, these lead to a much better strategic outlook about lead and prospect management.
In order to understand this, let’s ask ‘what is CRM software ‘and the expectations of a modern customer.
Native Adaption will be on the High
In the past, the CRM platforms required you to adopt the new workflows and iterations. This has undergone a big upheaval in recent years.
Rather than migrating to a completely independent 3rd party platform, the modern CRM platforms will be customized for your current way of operations. This requires you to integrate multiple customer management applications and lead sources. It also includes multiple call management system such as Twilio.
By integrating only necessary 3rd party lead generation platforms associated with a particular business, you could abstain from unnecessary feature creep. This includes related website portals and E-mail referrals.
By combining and integrating multiple utilities, you can collectively derive a better way of managing your daily operations, while avoiding complete process overhauls.
Increasing Priority on Customer Microdata
Even if you just go back a few years, the role of CRM software has been to just integrate and improve multiple operations. But the focus has now shifted to managing customer and lead data. By collecting customer data, a business can get a much wider perspective on user needs and requirements.
Now, a CRM platform is able to integrate multiple customer microdata into individual user profiles.
For this, Mobile CRM lets you cover much more points related to customer interactions. It allows you to collect make more useful and extensive customer microdata. It helps you with formulating a more extensive dataset about the particular needs of your customers.
Marketing Automation will get Commonplace
As per Harvard Business Review, “on an average, sales and marketing costs average from 15%-35% of total corporate costs.” So the effort to automate for sales efficiency is absolutely essential.
Organizations that use marketing automation techniques will enjoy a large advantage over competitors. It allows them to leverage a response from more prospects and reinvest on acquiring more leads. Marketing Automation also enables you to segment different user bases, enabling organizations to appeal to their audience in significantly better ways.
Higher Agility for Mobile Platform
Mobile CRM has become the chief differentiator for the 2016 CRM industry. By keeping Agility-as-the-watchword, Mobile CRM could provide extensive data management and faster decision making capability.
The concept of agility could have diverse application. It needs to be adapted on an organization-wide basis, requiring better resource utilization and allocation. Also, it needs to be flexible enough to incorporate multiple forms of data strings and inputs.
Mobile CRM could be a part of multiple live operations that fast-tracks decision making and avails easy scaling for business operations.
Data Storage and Inbuilt Features for Immediate Scaling-up
In recent years, most organizations were required to scale and organize within a very limited timescale. Having adopted a cloud-based CRM platform lets you scale-up your digital assets on short notice.
Easily Customizable and User-oriented CRM Interface
Previously, the role of CRM was limited to being just being a service or sales platform. In the near future, CRM software will transcend to acquire the role of achieving uniform process integration across multiple businesses. For this, CRM software needs an interface that could get adapted throughout the organization vertical.
This needs a customizable user interface that addresses the constraints and needs of individual departments. It’s also a direct way to ensure that the CRM utility could progressively reduce the time and expenditure on processes such as data entry and access a particular piece of information.
Build an Integrated Analytics platform
The quality of reports that are generated largely depend on the quality of input data. For this, you are required to generate precise and on-time reports that cover multiple aspects of the general business operations. By availing a powerful CRM report generating engine, you will be able to generate reports that utilize multiple datasets generated by your business.
When you are investing in a new platform or software, you will be having a natural inclination to know about the latest trends. Also, these act as general pointers towards the understanding of what-works-and-what-not in an ultra-competitive industry. Acceptance of the latest CRM trends could result in the organization-wide application and the ability to resolve specific challenges with great ease and precision.