When you come across someone carrying more than two Smartphones and hoarding multitude of PC tabs, you know that you have just met a sales manager. Sales managers are liable to get stuck while answering multiple phone calls and attending deal negotiations that may lead to failure.
In these circumstances, the role of a sales manager could get depreciated to the role process coordinator rather than active sales pursuer. And it need not be like that.
By handing your responsibilities through a sales CRM, you could collectively derive the optimal way of managing your managerial responsibilities.
Customized CRM for sales managers enables you to automate normal processes and augment your decision making with respect to immediate prospects. Ultimately, you can derive a system that puts your managerial skills at the centre of all the ongoing activities.
In this article, we discuss making smart changes and using CRM to achieve your sales objectives. In addition, you can also start focusing on things that actually make a difference to your final sales figures.
Partake in Micro Decision Making in Negotiations
According to studies, most sales managers alternate between taking complete responsibility and taking no active role in sales decisions. In the same vein, it’s usual to have a client- representative negotiation to be waited upon before obtaining the approval of relevant sales manager.
All these could be detrimental and affect the normal flow of sales negotiations that lead to an overall decrease in conversion rates.
By integrating sales CRM and Mobile App, you can start streamlining all deals to a concerned manager for immediate approval. Later, these deals could be open for examination by the concerned management.
Eliminate elements of Inconsistency in your Process
According to research, an average team with well-defined team roles performs better than a team compromising superstars that lack an overlying theme.
According to author Charles during, team achieves success by establishing a clear hierarchy of team distribution and task management. The Internet marketing Uno Niel Patel also stresses the importance of incorporating lead qualification and sales team collaboration.
CRM-based team hierarchy lets you clearly define the roles and responsibilities of every team member. Afterwards, you can also collectively start optimizing your process to achieve these particular objectives.
Bring Meaningful Analytical Skills to the table
When you are handling a large number of prospects, you need to take unbiased decisions that could help you arrive at right decisions. In direct opposition, there also could be a number of factors that could skew a manager’s decision-making ability – verbal dexterity, incomplete data, the degree of separation from live activities etc…
According to bls.gov, successful sales managers should have the ability to spot right user demographics and tailor successful sales pitches.
Businesses can achieve this through combining the data from multiple streams and channels. You can also start taking right decisions based on available data.
Incorporate Live Insights into your Decision-making process
It’s not an uncommon experience that the weekend sales evaluation could transcend into a persuasive argument that earthquakes could be a man-made phenomenon. As in any other circumstances, 11th evaluations are a sure seed for wrong and mostly opaque decision-making process.
CRM platform lets you receive and manage all incoming data on a single platform. By connecting your decision making to live operations, you could align your decisions to meet the live challenges. You can also take productive decisions that will improve the level of your current operations.
By accessing past reports, you can also make a retrospective evaluation of your current decisions.
Be connected and Communicative with a larger number of Sales executives
All successful sales managers from the past were successful practitioners of micromanagement. This means that they had a larger number of employees reporting to them. Along with reining on multiple decisions, it also allows you to have enough data to take right decisions that concern to the relevant business aspects.
CRM-based sales integration connects all employees on a single platform. Along with receiving and storing all intricate details, this also makes it easier to pass along relevant information to individual sales associates.
Most importantly, it allows the respective sales managers to follow all the relevant fronts of current sales activity. This allows them to start collecting insights and available reference points to take future decisions that are most likely to succeed.
By means of Integrated CRM communication, you can take efficient decisions with almost 20% less communication among team members. This helps you make your employees more productive and involved in your current operations.
All these combine to increase your employee and client handling capacity. Also, you can increase the relative number of decisions that are passed along to your sales team.
In a competitive marketplace, a sales manager needs nothing less than 360-degree market awareness and understanding about sales management. This also provides you with innovative ways to expand and augment your sales operations.