In the good olden days, you were able to drive enough traction and revenue through the simple virtue of hard core initiative. But the recent years has seen the marketing landscape undergo a shift that made marketing more competitive and edgy.
The present day marketer is required to be resourceful and smart-to-the-teeth. One should be able to quickly expand the repertoire of skill and knowledge across quarters. Anyways, the current scenario also makes it incredibly hard to build marketing equity.
In this situation, there is a dire need of a new approach that will make the life of a marketer easier and more amicable.
Why Marketing Automation is an indispensible option
In the previous years, marketing was all about creating and executing a good marketing process. Today, it has evolved into a largely complicated process that involves numerous intricate and underlying factors.
In-order to be successful, one should learn to use and adapt to these variables.
The present day marketer needs to learn and adapt to the changing market factors. Without adequate learning and evolution of modern practices, all marketers run the risk of being outdated and irrelevant.
As it is obvious, the present day marketers need to conserve time and creative energy.
Also, under the flux of numerous new marketing channels and opportunities, there also has been a proportional increase in workload. One should be involved in evaluating and processing different marketing processes.
All these incrementally increase the level of competence required to be a successful marketer.
In short, the modern day marketing is about juggling between different responsibilities that needs to be accurate and error-proof.
Impact of Marketing Automation
A marketing automation platform is designed to make the life of a marketer much easier. Simply said, marketing automation platform lets you integrate and take decisions concerning different marketing sources from a single dashboard or couple of dashboards. This also provides data concerning different marketing streams that help you make better decisions.
A marketing automation platform lets you utilize the following marketing process that can bring about successful results.
Enables competitive Decision making
Each campaign decision could have a positive or negative impact on your combined marketing result. The role of a marketer is to make a succession of positive decisions that will compound into positive outcomes.
This is achieved through integrating different marketing channels into a single platform. By drawing comparisons, you can start making decisions with a better probability of success.
You can increase the chances of success by making investment decisions based on the performance of particular channels in the past.
Collect and Manage Customer Opinion
In the present dynamics, customer opinion is a rich source of marketing wisdom. A marketer saying what the audience wants to hear carries a much better chance of success. These insights could be gleaned from an individual or collective opinion of the audience.
A marketing automation system that connects multiple marketing and customer front processes can collect the audience opinions in a hassle free manner.
This makes collecting and building customer opinion into a highly positive decision. Afterwards, you can start collecting the customer opinions into a single database. The CRM helps you manage these opinions.
Ride on the right marketing opportunities
Experienced marketers often refer to utilizing marketing opportunities as riding a wave. This is a code for being at the right place at the right time to utilize an ongoing trend. This requires you to be attuned to the ongoing trends and metrics.
In this, you should constantly oversee the ongoing marketing fluctuations. It also allows you to follow through with local trends and fluctuations.
The following is a Google analytical report for the performance of a single blog post.
This post was created to leverage the large craze for a specific news item at that time. By creating a short blog post that describes the situation, we were able to utilize the current market situation to generate some easy but relevant traffic.
This kind of agility helps you to utilize the current market situation to your benefit.
Improve the Execution Speed
Almost any novice marketer can conveniently take solid decisions without any constraints on time. But you need to notice that present day marketing campaigns run on jet fuel, where any bad decision can have it crashing onto the ground.
Without right tools, almost all marketers are liable to inevitably make bad decisions.
Marketing automation system can combine all the required decisions to a single dashboard. This helps you to make right decisions almost spontaneously without being overly cautious or casual.
By the live campaign feedback, you can also recognize the marketing investment with inadequate returns. These help you change the direction to suit the current market trends.
Focus on the right Marketing Channels
You need to focus on right marketing channels and message to succeed in a saturated market. It’s incredibly hard to find the optimal marketing channels and message. To say the least, the proliferation of marketing channels and independent audience segments doesn’t make the task any easier.
By using the right marketing channels and independent platforms, you can learn about the actions with the best results. This will enable you to replicate those actions in the future.
Create and Nourish Analytical Competence
If you are simply referring to existing marketing wisdom, the different marketing decisions are certain to lag behind the timeline. Moreover, you cannot be taking decisions that pertain to the specific marketing situation.
All these can combine to produce combined analytical competence for your business.
An integrated marketing automation platform like Kapture CRM can collect diverse data streams. This allows you to collect and set-up different analytical reports that reflect the true market performance.
This data allows you to accurately attribute results and set up campaign performances.
In a saturated digital and offline space, marketing wisdom alone cannot keep your revenue clocks ticking. You need a smarter execution and processes to be run consistently in order to set up successful campaigns. An integrated marketing automation platform lets you achieve these lofty results.