A Step by Step Guide to Creating an Inbound Marketing Strategy

A Step by Step Guide to Creating an Inbound Marketing Strategy

Use the Power of Free Leads to Power Up Your Business to Clock Some Mad Moolah Inbound marketing revolves around pieces of content that pull your prospect into your lead net. These are free leads. These are leads that found you in search of an answer to their problems. It could be through SEO, YouTube or social media, – they found you and now they are open to your influence. This creates a value proposition…

The Ultimate Guide to Reducing your Average Call Handling Time By 50%

The Ultimate Guide to Reducing your Average Call Handling Time By 50%

When an aggrieved customer calls you – he wants to speak to you NOW. What’s more? He wants you to solve his problem NOWWW. So, how do you ensure that every single customer calling you, puts down the phone with a smile – after you’ve solved his query and defused his problem? I’m glad you asked – you see a great metric to use is “The Average Call Handling Time”. The average call handle time…

Take a Break – 5 Awesome Ways to Chillax in Your Office Break

Take a Break – 5 Awesome Ways to Chillax in Your Office Break

How does our normal day look like? Commute to the office, punch-in late and tell everybody you were stuck in traffic – Enroute to stress. Then comes your boss and asks about that mind-blowing pitch you had to make which didn’t happen because you couldn’t understand the brief. Now you get the deadline which equals to more stress. Working efficiently in office is a harder task in itself and it becomes more frustrating when our…

Create better content by understanding your customers better

Create better content by understanding your customers better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most traveled: poor content…

Technology, People and Process : The PowerPuff Girls of CRM Integration

Technology, People and Process : The PowerPuff Girls of CRM Integration

Let us take a walk down the memory lane; backin the nineties remember the cartoon that redefined girl power in all its glory, “The Powerpuff Girls.”What began with creating a perfect girl with a mixture of sugar, spice and everything nice; evolved into three super girls, courtesy; the mysterious “Chemical X.”While, Blossom, Bubbles and Buttercup combine their powers to fight crime and the forces of evil; your CRM needs Technology, People and Process to stay…

6 lessons we learnt from Minions

6 lessons we learnt from Minions

How many times have we wished we had an army of cute little minions! They are the cutest creatures and they believe that everything their boss does is the coolest. Whether it is to steal the moon, get the little girl a unicorn toy or making jellies and jams, they are always with their boss. We may not be able to create minions for you; but we have created something that is almost as good…

Top 7 Ways Kapture CRM Is Just Like Monica Geller

Top 7 Ways Kapture CRM Is Just Like Monica Geller

Monica Geller should be every sales and marketing person’s spirit animal. With her competitiveness, organization skills and punctuality, she would do amazing as a sales manager. Our CRM too in many ways is just like Monica Geller except that it has only perks. Loves to straighten the mess: The key component of any business is time management and people management. Without KaptureCRM, both of them go for a toss.  From scheduling meeting to generating reports,…

5 CRM Strategies to Help Your Business become a Content Marketing Leader

5 CRM Strategies to Help Your Business become a Content Marketing Leader

“Beyonce wasn’t made in a day” When it comes to marketing, we can learn a lot from Beyonce. This pop culture diva is an excellant example of how a superior product when supported by the right marketing strategy can promote the brand name to unparalleled dimensions and create an industry leader. Along with her global human appeal, her brand has grown majorly through carefully devised marketing strategies through her music, her public appearances, her interviews,…

Starting a Company? Here’s How to Get Funding

Starting a Company? Here’s How to Get Funding

This is a guest post was written by Damien Justus. He is a freelance writer with a passion for business and technology. He writes primarily about technology trends in business, and anything else related. After you’ve had your business idea and ironed out a solid business plan, you need to figure out how you’re going to fund your company. The funding method you choose can have significant effects on both your own financial future and…

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