All excel-gymnastics aside, businesses ultimately all care about sales lead – Leads suited to particular businesses and are that most likely to convert.
If you can efficiently manage sales leads, it will increase conversion and acquire better customer engagement. Further, it will create better interactions and communications.
At the same time, maintaining stringent measures of lead qualification leads to sharp drop-offs in the number of leads available. You need to have a flexible and versatile strategy to manage your business.
How to qualify the right sales Lead?
When you try to qualify leads according to their individual parameters, it can quickly become confusing and even troublesome. You may end-up spending an inadequate amount of time of processing leads, catering to each individual lead. It could be simplified significantly through developing an automated system for lead processing.
A simple lead management system collects and streamlines lead data to the relevant database. By simply attributing specific characteristic to each lead profile, you can characterize and categorize marketing streams.
By analyzing successful lead conversion, you can recognize specific attributes of those particular leads. This leads can also be segmented and streamlined to aid further conversion.
In the article below, we give a concise flow management to recognize and leverage right sales leads.
Identify and Utilize the right marketing Channels
It’s common fisherman wisdom that if you want to catch a particular fish you throw your net in a particular spot. On a similar vein, different marketing sources provide different kind of leads. This has a different level of proficiency in managing your marketing streams.
Similarly, focusing on the right marketing streams lets you create better leads through a single marketing stream. It also allows you to leverage more leads through multiple streams.
Enable Sales Funnel Lead Flow
According to customer studies, people ask for queries when they are considering about a particular purchase. There is a considerable time-gap between customers getting aware of a particular product before actually deciding to spend money to buy it.
In order to actually convert the incoming leads, business should be able to engage and manage prospects of a long-term sales funnel. They should be able to strategize each customer interaction.
And there are more than the obvious benefits of managing leads through a sustainable sales funnel.
For one reason, you can understand more about your customers in the due course of interactions. You can also create actual requirements that actually reflect real life scenario.
Create a unifying Theme and Message for Conversation
By enabling sales funnel, you start positioning prospects at multiple stages of your lead funnel flow. This also means that you could differentiate your prospects along different segments.
For example, you can filter prospect based-on follow-up dates or date of generation of leads. This helps you create a unifying message for all future interactions.
This enables you to take general assumptions about managing prospects along a long-term sales funnel. You can also store all received feedbacks on a unified server.
You can also use E-marketing strategy to reach a large base of prospects with a highly appropriate message using a single email.
Pick the Right Leads to Follow
Even the effective Sales people can hardly claim a conversion ratio of more than 10%. Most sales professionals are under the impression that pursuing maximum leads proportionally increases their chances of success.
But according to a research by Gleanster Research, only 25 % of leads are worthy to be pursued immediately. One needs to recognize these particular leads on a given timescale.
In this scenario, one should have the right skills to select and advance right leads along the sales funnel. Kapture CRM sales funnel lets you identify particular leads based on the previous conversations and customer history.
For succeeding in a competitive industry, you need to selectively target and pursue the right prospects. It could be achieved through focusing right marketing channels and getting customer introspection. Simultaneously, you should create a long-term prospect engagement channel for successful customer interactions.