One of the sacred promises of marketing automation is to achieve optimal utilization of your money and time. And today’s B2B marketing competition insists that your customers be attended at the earliest without compromise.
Marketing Automation is a comprehensive tool that allows you to easily reach and engage acquired leads and prospects.
But it still faces steep challenges in organizing at managing and marketing its campaigns.
- 44% of marketers are not satisfied with the utility of their automation software ( Autopilot, 2015)
- 73% of marketers believe that email is core to their business. (com). But only 38% of users progressive tactic like progressive profiling ( Web marketing 123, 2015)
Combining both these facts, you can reasonably assume that marketing automation is intended to save you time and money.
In this article, we are discussing how your marketing automation software can proficiently reach and engage your audience-base.
Optimize your Customer Communications
In most situations, you are trying to reach the audience with the right message. At the same time, persistent and repeated customer communications is a means of inefficiency. Beyond the initial three points of contacts, it is said to decrease customer satisfaction.
By optimizing the right message, you can elicit the right response, which makes your job easier further down the road. Here, B2B marketing automation lets you to accurately manage your responses.
Similarly, you can also get muddled with multiple responses with each significantly differing at their intent and depth. In this scenario, you are not just managing independent functions, but other responsibilities as well…
Integrated utility to your entire Team Vertical
In the current marketing world, you are continually trying to find the most amicable and engaging solution for handling your marketing operations. This requires everyone within the organization vertical to be useful through the essential implication of technology.
By managing the entire marketing vertical through a single platform, you can streamline entire operations through a single platform. This allows you to maintain a pool of employees, who can be used to swap task and allocate duties. This also accelerates your decision making speed along with organization vertical.
Integrated Utility for entire Team Verticals
In the current marketing world, you are continually trying to find the most amicable and engaging solution for managing marketing operations. Without unifying multiple processes, you could simply end-up managing and tabbing between multiple duties simultaneously.
This allows you to integrate multiple marketing streams such as client E-mail, multiple online-offline Campaigns, task ticketing, sharing team expertise etc.
This alone leaves your multiple software platforms open to your entire organization. This requires you to find their essential use and implications.
More time to handle and Manage Important Stuff
All businesses need to occasionally spend their time and energy on things that don’t matter. But when these encroach on normal business operations, it takes away a significant part of normal operational efficiency.
By streamlining multiple processes through a single platform, you could determine which processes could be automated and which ones require manual attention. This enables you to automate the majority of daily operations and process following. Further, you can selectively determine which processes could be automated and which ones to retain manual involvement.
Today, organizations across the globe are choosing marketing automation over manually-organized processes. This involves combining different activities to achieve a smarter and streamlined process that covers the entire organization.