Five ways Marketing Automation shortens your Sales Cycle

Five ways Marketing Automation shortens your Sales Cycle

Lead received. Prospect impressed. Sales cycle completed. This idea of perfect lead to a sales conversion cycle is rarely realized. Usually, most businesses are dealing with undecided prospects, unclear sales pitches and limited facility for customer engagement. Marketing automation system enables businesses to shorten its sales cycle. It begins by recognizing and nourishing leads that are likely to close deals. This allows you to qualify and convert prospects within a significantly lesser number of steps….

How B2B Marketing Automation saves you Valuable time and Money?

How B2B Marketing Automation saves you Valuable time and Money?

One of the sacred promises of marketing automation is to achieve optimal utilization of your money and time. And today’s B2B marketing competition insists that your customers be attended at the earliest without compromise. Marketing Automation is a comprehensive tool that allows you to easily reach and engage acquired leads and prospects. But it still faces steep challenges in organizing at managing and marketing its campaigns. 44% of marketers are not satisfied about the utility…

Five Critical CRM marketing automation features and its Utility

Five Critical CRM marketing automation features and its Utility

Today, every business needs to be reached and appeal to a larger and wider customer base than ever. Moreover, each and every perspective customer requires more customized solutions than ever… Most businesses struggle to keep track or meet these rising customer expectations or volume. By combining a string of CRM marketing automation features, you can create a customized way of running your business. CRM marketing automation explores a new way of customer-oriented way to manage…

Marketing Automation Software: Concept and Practical Benefits

Marketing Automation Software: Concept and Practical Benefits

In B2B SaaS Industry, marketing automation has become the most popular buzzword. It has also grown to have numerous meanings, literally covering indefinite number of concepts under the term. Some marketers are known to go way beyond explaining the term ‘marketing automation software’, attaching general commonality and numerous benefits to be associated with the software. Sometimes, marketing automation software could be claimed to boost your ROI through the roof. It can also be termed to ensure that…

Old-school marketing practices made obsolete by CRM software

Old-school marketing practices made obsolete by CRM software

When you have a radically new approach or software, it could significantly change the existing practices. Marketing automation combines a significantly new approach and software automation to create a new way of managing prospects. Having a CRM marketing automation means that your marketing efforts are as efficient as one among the top 5% of business and enterprises. It also means that you have a tight and concurrent marketing strategy. Whether you are a B2B or…

How Reports and analytics augment your daily Sales Management?

How Reports and analytics augment your daily Sales Management?

In the last couple of years, we have seen the core skill requisite for sales shifting from communicative dexterity to precise decision making. Having the ability to make right decisions will increase customer turn-over, rate of customer acquisition and allows you to zero-in on the right prospect. Today, you can find many tools available for marketing and sales decision-making in the market. But most are content with giving only a partially complete picture. But the…

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