Today, every business needs to be reached and appeal to a larger and wider customer base than ever. Moreover, each and every perspective customer requires more customized solutions than ever… Most businesses struggle to keep track or meet these rising customer expectations or volume.
By combining a string of CRM marketing automation features, you can create a customized way of running your business. CRM marketing automation explores a new way of customer-oriented way to manage your business.
Why Combine and Streamline Multiple Automation Features
All businesses regularly face a deluge of diverse requests from prospective and existing customers. As all of these have varying nature and varying technical aptitude, a completely centralized system of resolution could be often impractical. A single purchase may fail to correspond or resolution to individual customer requirements.
In this situation, one needs to have a versatile and flexible way of reaching and managing customers through a single platform. This could be achieved through connecting multiple CRM marketing automation features into a concrete and unified platform.
In this article, we are discussing about CRM automation features that allow you to run complete marketing campaigns.
Lead Integration and Opportunity streamlining
As per statistics, responding to leads within five minutes can increase the conversion ratio by 21 times. In this situation, service executives often tabs between multiple platforms along while having an eye on their telephone lines.
CRM integrates multiple platforms to a single dashboard interface. By maintaining an overview of total lead inflow, you can adapt to the latest market and lead inflow.
This also allows you to easily adapt to the incoming lead flow, each prospect requiring a desired degree of technical proficiency.
Manage Marketing Campaigns
All businesses maintain their outbound marketing campaigns as an important source of lead generation. By outbound campaigns, it means that leads are obtained or generated as a result of messages conveyed from their source of transmission.
For this, business should have the ability to decide where and how the message is viewed. This enables businesses to decide on the user reception and management of individual messages.
With a combination of CRM marketing automation features, you can effectively initiate and control multiple marketing campaigns. This enables you to effectively control multiple variables affecting a campaign. You can also drive your future campaigns allocation based on readily retrieved data reports.
Integrating Social CRM Functionalities
More than any traditional communication channel, today customers prefer to reach businesses through social media pages. From a customer perspective, social CRM also provides easy access to traditional forms of conversations.
If you can integrate multiple social media pages to a single platform, you can ensure that your messages are easily accessible and readable by your core audience. This also means that your customers could be engaged at minimum time and monetary expenditure.
Create and leverage Customer Profiles
All businesses have a short memory for changing faces of customers. But with customer retention being more critical than ever, one should have a definite strategy to collect and leverage customer profiles.
The next CRM marketing automation feature involves collecting and managing multiple customer profiles. Each of these profiles requires you to manage diverse profile data through a single database.
With customizing individual customer account management, you can streamline data collection with less manual effort. This allows you to leverage customer profile data and increase the relative depth of collecting information.
Campaign Expenditure and Results Reports
A quintessential marketing automation feature, it allows you to simultaneously mange campaign expenditure and results.
All campaigns could benefit from actionable and direct insights regarding their effectiveness. Often, campaign reports are examined on end-of-the-day basis or direct campaign iteration.
By running your campaigns through CRM, you get instant updates for each penny spent. This data gives you direct insights about the campaign effectiveness and potential of success.
Today marketing automation has transformed into the watchword for marketing reachability and efficiency. By selectively integrating multiple CRM marketing automation features, you can run successful campaigns in an efficient fashion. Rather than stringing together multiple features, having to integrate related functionalities lets you run campaigns in a concurrent fashion.