Every business is consciously aware of the vast selling power of social media. But most businesses still fail to acquire customers through social media.
A social CRM enables you to leverage the power of social media for selling your product or services.
A socially integrated selling strategy combines and utilizes multiple aspects of social media platforms to reach and engage with your audience.
Why Social Selling is an amicably great Idea
With smart execution, social selling could be an amicable idea for both seller and customer.
But, most businesses do social media wrong. And when they cannot manage and control ongoing business conversations, they try to compensate through investing in Facebook or twitter advertising.
Usually, this strategy results in acquiring random leads. But most businesses fail to generate a regular stream of leads through just advertising on social media.
This has led businesses to think that customers don’t like the idea of selling on social media. This is connected with the idea that customers prefer social as a private medium, where any selling attempt could be potentially affected customer engagement.
Here, Social CRM enables businesses to leverage social media into a reliable and sustainable long-term selling platform.
This allows businesses to approach customers in the smartest manner, combining data-driven strategy to influence customer decisions.
Social CRM enables businesses to initiate and handle direct and long-form customer conversations through a single platform.
Moreover, it’s a direct way to connect with customers on a daily basis. This leaves customers feeling that businesses actually do respect their privacy.
This helps you turn social media into an amicably great selling platform.
Speak rather than pitch to your Audience
Most businesses lack appropriate means of managing customer conversations. This often ends up as a recurring sales-pitch to your prospective audience. Consequently, this just adds up to the advertising overload on your audience.
Social CRM enables you to spark genuine conversations with your circle of audience. You can also cut back on your time of response for each customer query, allowing your conversations to resemble a direct conversation.
This builds social connections with your audience circle, increasing your chances of customer acquisition. This allows you to appeal and influence to a wider audience of prospective customers.
Diffuse business Identity into daily Conversations
Today, a customer has to choose between five or six times more users for every purchase.
In common experience, most customers fail to recognize one business from another. With active social participation, you could possibly make your business more easily recognizable.
With Social CRM enabled, you can ensure that every response gets an adequate and timely response. This ensures that your business gets associated with the right terms and attitude.
Reaching and connecting with Social Audience Circles
In social media, users of similar taste form user groups or increasingly have users of similar taste. With Social CRM, you can utilize the conglomeration of similar users to your business advantage.
Social CRM enables you to add audience circle to your user group. This lets you appeal to a collective audience group through a single communication platform.
You can also start leveraging group selling power for each specific audience circle. Further, this simultaneously allows you to increase social engagement.
Quantize Social Intelligence
Usually, businesses collect user data through independent forms and mediums. There are fairly obvious objections to these – users could lie. They could be showcasing variations of the Bradley effect, where you could observe an obvious discrepancy between words and actions.
Social CRM integration lets you collect feedback and inputs from users threw
ugh multiple social media platforms. This allows you to utilize the high engagement of social media platforms such as Facebook and Twitter.
Social CRM allows you to participate in actual conversations with customer and users. This allows you to collect and increase social intelligence with respect to your product.
Further, this collected social intelligence could be processed through a unified database. This helps you collect social intelligence and form the right selling strategy.
Integrate Multiple Social Platforms
Social CRM allows you to attribute independent social profiles to a single User. This allows you to add multiple social media profiles on Facebook, Twitter or Instagram to single CRM customer account.
This enables you to maximize social connections and increase utility with each corresponding user. You can initiate customer conversations and have multiple-platform conversations.
By combining multiple social media channels, you can streamline each customer conversations to the right channel.
For example, let’s consider that you receive an order via Facebook. For sending an order confirmation, you can directly tweet or send SMS to a specific audience member.
Kapture CRM elevates your contact list management to next stage, capturing ideal prospects from your existing leads or customer contacts.
Getting to utilize the vast reach and power of Facebook or Twitter can change your business fortunes.