The Top Marketing Trends You Don’t Want To Miss In 2018

The Top Marketing Trends You Don’t Want To Miss In 2018

As we all know, marketing trends are governed by the customer choices, their way of interaction and their manner of thinking. As these are constantly changing, so do the trends in digital and social media marketing. In case of digital marketing, we have seen a tremendous growth in the importance of organic and paid searches, social media and the role of smartphones. The biggest trends which are slated to impact organizations’ marketing activities are: Videos…

The Art of Sending Emails in Hotel Industry

The Art of Sending Emails in Hotel Industry

TRAVEL. This 6 letter word gives goosebumps to every wanderluster and travel enthusiast. Some travel to seek knowledge while some seek peace. No matter what motivates you to travel, hotels are an indispensable part of travel. This statistic echoes the global hotel industry retail value from 2010 – 2016 with forecasted figures for the year 2018. The retail value of the global hotel industry was 554.64 billion U.S. dollars in 2016. This throws light on…

Create better content by understanding your customers better

Create better content by understanding your customers better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most traveled: poor content…

The ingredients of a kickass marketing plan for small businesses

The ingredients of a kickass marketing plan for small businesses

Planning and creating an effective marketing strategy is crucial for every business. Several businesses spend years of experience and money to create a perfect marketing plan that efficiently works for them. The irony is that consumers are lazy, thus they don’t pay much heed towards the products or services you have to offer. Whether great or worse, all the businesses depend on their marketing strategies to tell the prospects about the latest & greatest. Business…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

6 new ways to use email signatures in marketing campaigns

6 new ways to use email signatures in marketing campaigns

A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results then you have an effective strategy. Every email that rolls out from your email account, contains one quintessential element that you avoid. I’m talking about your email signature. Others fall prey in realizing the true potential of an email’s signature, you can avoid the pitfall of a poor marketing strategy. A personal email signature can provide a…

Capture niche markets with integrated marketing CRM software

Capture niche markets with integrated marketing CRM software

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

5 CRM Strategies to Help Your Business become a Content Marketing Leader

5 CRM Strategies to Help Your Business become a Content Marketing Leader

“Beyonce wasn’t made in a day” When it comes to marketing, we can learn a lot from Beyonce. This pop culture diva is an excellant example of how a superior product when supported by the right marketing strategy can promote the brand name to unparalleled dimensions and create an industry leader. Along with her global human appeal, her brand has grown majorly through carefully devised marketing strategies through her music, her public appearances, her interviews,…

Top retail chain management challenges and their solutions

Top retail chain management challenges and their solutions

Are you stuck waiting for your competition to raise their prices so that you can follow the suit? How can you get the much needed competitive edge in the marketplace? These are just two of the many questions that an FMCG-oriented business gets asked on their quest for a greater competitive edge. If you stack-up all the potential problems, they would end-up running many feet high. When you fail to take the right decision, it…

How to measure the ROI of your customer service?

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

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