KNOWLEDGE MANAGEMENT PROPELS AN INTELLIGENT CRM

KNOWLEDGE MANAGEMENT PROPELS AN INTELLIGENT CRM

Once upon a time, customer relationship management (CRM) and Knowledge Management (KM) were considered entirely different disciplines, with different roles to perform and different objectives to meet. With the passage of time, it became evident that both have the same goal and that there is a need to synergize both of them in order to deliver continuous improvement to business clients. Today’s competitive environment has reoriented organizations’ focus on their customers’ satisfaction. CRM and KM…

The Ingredients of a Kickass Marketing Plan for Small Businesses

The Ingredients of a Kickass Marketing Plan for Small Businesses

Planning and creating an effective marketing strategy is crucial for every business. Several businesses spend years of experience and money to create a perfect marketing plan that efficiently works for them. The irony is that consumers are lazy, thus they don’t pay much heed towards the products or services you have to offer. Whether great or worse, all the businesses depend on their marketing strategies to tell the prospects about the latest & greatest. Business…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

How to Support your Marketing Campaigns with Email Signature: 6 Bright Ideas

How to Support your Marketing Campaigns with Email Signature: 6 Bright Ideas

A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results then you have an effective strategy. Every email that rolls out from your email account, contains one quintessential element that you avoid. I’m talking about your email signature. Others fall prey in realizing the true potential of an email’s signature, you can avoid the pitfall of a poor marketing strategy. A personal email signature can provide a…

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

5 CRM Strategies to Help Your Business become a Content Marketing Leader

5 CRM Strategies to Help Your Business become a Content Marketing Leader

“Beyonce wasn’t made in a day” When it comes to marketing, we can learn a lot from Beyonce. This pop culture diva is an excellant example of how a superior product when supported by the right marketing strategy can promote the brand name to unparalleled dimensions and create an industry leader. Along with her global human appeal, her brand has grown majorly through carefully devised marketing strategies through her music, her public appearances, her interviews,…

Top Retail Chain Management challenges and their solutions in 2017

Top Retail Chain Management challenges and their solutions in 2017

Are you stuck waiting for your competition to raise their prices so that you can follow the suit? How can you get the much needed competitive edge in the marketplace? These are just two of the many questions that an FMCG-oriented business gets asked on their quest for a greater competitive edge. If you stack-up all the potential problems, they would end-up running many feet high. When you fail to take the right decision, it…

How to measure the ROI of your customer service?

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads. But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to…

Why your company needs an omni-channel marketing strategy

Why your company needs an omni-channel marketing strategy

How many internet-enabled devices can you recollect right now within 20 seconds. I’m sure that at any time of the day, this number would vary from one to five devices. As technology evolves, the multi-device capability gets embedded in our day to day life. For instance, 6 years ago, you wouldn’t ever imagine taking shopping decisions from your smartphone. The era of customer service has also taken a U-turn in the given circumstances. Today, it…

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