Top Unique Lead Generation Strategies That Are Proven to Work In 2018

Top Unique Lead Generation Strategies That Are Proven to Work In 2018

As a business, it seems like you are in a constant cutthroat battle between your content marketing strategy, and capturing the attention of your customers. Which seems ridiculous when you think about it. After all, there are thousands, if not millions of consumers out there who have a genuine desire to invest in the exact product your company offers. Or spend good money on the service you provide to help them solve a major problem…

The Top Marketing Trends You Don’t Want To Miss In 2018

The Top Marketing Trends You Don’t Want To Miss In 2018

As we all know, marketing trends are governed by the customer choices, their way of interaction and their manner of thinking. As these are constantly changing, so do the trends in digital and social media marketing. In case of digital marketing, we have seen a tremendous growth in the importance of organic and paid searches, social media and the role of smartphones. The biggest trends which are slated to impact organizations’ marketing activities are: Videos…

The Ingredients Of A Kickass Marketing Plan For Small Businesses

The Ingredients Of A Kickass Marketing Plan For Small Businesses

Planning and creating an effective marketing strategy is crucial for every business. Several businesses spend years of experience and money to create a perfect marketing plan that efficiently works for them. The irony is that consumers are lazy, thus they don’t pay much heed towards the products or services you have to offer. Whether great or worse, all the businesses depend on their marketing strategies to tell the prospects about the latest & greatest. Business…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

6 New Ways to Use Email Signatures in Marketing Campaigns

6 New Ways to Use Email Signatures in Marketing Campaigns

A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results then you have an effective strategy. Every email that rolls out from your email account, contains one quintessential element that you avoid. I’m talking about your email signature. Others fall prey in realizing the true potential of an email’s signature, you can avoid the pitfall of a poor marketing strategy. A personal email signature can provide a…

Capture niche markets with integrated marketing CRM software

Capture niche markets with integrated marketing CRM software

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

Best email marketing practices to prevent landing in spam & promotion category

Best email marketing practices to prevent landing in spam & promotion category

Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads. But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to…

Why every company needs Omni-channel marketing strategy

Why every company needs Omni-channel marketing strategy

If you believe in in-person direct selling, you might be considered a simpleton and old-natured. Moreover, direct selling is incredibly challenging and presents new problems and growing responsibilities. A direct sales software lets you manage your responsibilities and handle your sales. Imagine a normal day out for a meeting; you left your office outfitted with a wonderful presentation and brimming with confidence. Once you reached the client location, you informed your sales manager. After the…

Importance of CRM software real estate for quick project execution

Importance of CRM software real estate for quick project execution

The Real Estate industry in India is ready to embrace the business automation system. Along with all business industries, Real Estate is also facing a tremendous turmoil and agents are continuously adopting new technologies to keep up with the increasing market demands. Indian real estate developers need to tweak their customer service strategies due to the following reasons: New rules and regulations in real estate industry Rising customers’ expectation Increasing competition With instant access of…

Simplify and accelerate your marketing activities with Marketing CRM

Simplify and accelerate your marketing activities with Marketing CRM

We all love simpletons. We tend to believe that our simplest ideas are the most powerful. We also attach an element of truism to the simplicity. But in the last couple of years, the marketing have been genuinely taken-on to the opposite direction. It has transformed itself into a highly complex activity that needs sophistication and market intelligence. You also need to balance your budgeting and marketing requirements. You need to progressively put more and…

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