In your early days of business, you may encounter a few dizzying array of acronyms such as ROI, ARPU, CAC, NPV, LTV, MoM, etc. and there are just a few. One acronym that is particularly crucial for you is CRM.
Simply put, Customer Relationship Management, a.k.a. CRM is a software that holds the potential of juggling all your sales tasks single handedly. You can keep a track of all the interactions with your prospects. All the available CRMs give you the freedom of storing your customers’ contact information, creating, receiving and sending reports, grouping multiple contacts at a company under one account etc.
CRMs like Kapture offers multiple benefits such as Omni-channel support, integrated sales tracking, easy API compatibility, managing sales team, receive & manage all the information in a single dashboard, and much more. Anyone, who has ever struggled with customer management knows CRM is an invaluable tool for business.
However, many of the marketers continue with old school strategies without realizing that CRM can act as your business’s backbone. It is one of those essential elucidations that you must implement. If you find yourself asking this question “Is it worth it?” Absolutely. Here are 10 major benefits of having a sales CRM.