As per the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of the product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make use of this feature.
While increasingly sophisticated, the same principles could be applied to CRM software industry. In a competitive and overcrowded industry, developers are tied in a feature-race which they expect to lead them to the invention of the most critical feature that turns the market tide in their favor.
But most business owners, most of the time don’t care to use this overwhelming set of features, that could set your own businesses racing. This puts the CRM usability in the center of all business decisions.
Make your Software practically Simple and Usable
Among all software applications, the CRM could be required to be one of the most practically viable systems. A CRM is required to attend waiting customers and jolt down customer instructions. In both these situations, one cannot possibly get confused without raising customer to irk. So the first rule for CRM customizations should be ‘Don’t let your Software to be Clunky’.
Meanwhile, the practically usable software could be having a simple interface and a larger number of takers. Anyone following a specific list of instructions could find instant application for a given software.
You can also take-down trials to ensure that all new software features are easily accessible and applicable in real life situations.
Collecting and Segregating Business Data
One of the basic differentiating CRM features is the ability to collect and manage data in an automated fashion. It allows you to collect all relevant information without putting daily effort.
Furthermore, this data could be used to generate meaningful insights and inputs for your business softwares. The data collection should be comprehensive and based on real-life to satisfy its promise of reputability. Both of these conditions are better met through the application of a CRM software.
Based on these, making sense of collected data becomes a real challenge for a modern generation. With the right information, the data becomes a real weasel for modern information-driven organizational infrastructure.
Knowing When to Strip down
All businesses occasionally end up driving towards the steep wall of feature overload; Rather than intentionally creating namesake features for thickening user’s manual, this could be a result of well-intentioned sincere efforts.
In this scenario, one can decide which features to use and which ones to eliminate, the based on rate of usage of each feature. In some other cases, you can embed a deep link for customers, who may not be initially using the software.