Why integrated business approach is the key to better performance?
In a disconnected and individually driven business culture, keeping right overview or process-flow for your business is a commanding challenging. First, let’s consider question at its most basic premises.
HOW WOULD YOU LIKELY DESCRIBE YOUR ORGANIZATION?
Is your organization a collection of different parts working together or is it a collection of multiple different parts?
For example look at image below.
Medium to large scale organizations
All medium to large scale organizations could be described as an upsize or down-size of image given above. When it involves so many parts, your different teams having individual incentives, you could suddenly loose much needed cohesion to convert your business into a non-committed force.
Lacking required levels of cohesion and purpose, your business could fail to live up to its full capacity.
If you are trying to market from a store but selling from a different store, it could seemingly be dubious and unprofessional. In an online world, most business puts up a similar lack of clarity, that makes puts customers on two minds.
Less optimized daily operations.
Now first image could be easily transformed into something like given below. Without necessary built-in cohesion, each part of your organization could be starting to drift away.
With each part having no-active collaboration, your businesses could start to get less optimized at its daily operations.
WHY CHOOSE INTEGRATED APPROACH
In an efficiency scale of 1-10, where would you rate your business? Does it involve taking care of each aspect, or does it resemble scrambling at your daily activities as they come.
CRM approach helps you take-care of each aspect, consider multiple aspects given below.
BEING INDEPENDENT IS NOT BEING INTERDEPENDENT
One needs to have a threshold level of interdependency for optimal productivity. At same time, one needs to have necessary Interdependency to maintain optimal productivity.
CRM ticketing and hierarchy system, allows easy escalation and follow-up of issues towards faster client resolution. It helps you develop a clear system for maintaining your business process, each accessing each other based on clear requirements.
No Workflow is too small or too large to be Optimized
For a business focused on productivity maximization, Workflow is an essential word. It follows when a task should be assigned to a concerned individual. Having an overview of your processes and multiple stages of productivity, gives you a complete overview of your business process.
Through drawing out and regularly following your workflow, you can focus on tiny creaks and chinks at your daily process. Henceforth, your processes will be more efficient and performances unexpectedly improved.
DISTILL YOUR APPROACH INTO A CLEAR STRATEGY
An integrated approach needn’t just be limited to just getting your work done. This can also be an important part of your business strategy.
When your processes get optimized, it’ll also gain consistent gains and benefits. As your processes get optimized, your work flow also gets clear advantages over your competitors. In near future, you can showcase these as main Selling points of your customers.
UNDERSTANDING CUSTOMER EXPERIENCE STANDPOINT…
Have you ever thought about reverse engineering customer experience, then comparing it with competitor services?
Under a homogenized marketplace, any one sales person trying to excel purely on product or service front could get side tracked. Here, one needs to focus more on customer experience front. Here an integrated business approach could be your best bet.
Let’s take points of customer experience namely lead handling, customer totaling, service quotient etc…All these comes under customer experience standpoint. An integrated business approach gives you access and chance to improve all these aspects.