Why integrated business approach is the key to better performance?
In a disconnected and individually driven business culture, keeping the right overview or process-flow for your business is a commanding challenging. First, let’s consider the question at its most basic premises.
HOW WOULD YOU LIKELY DESCRIBE YOUR ORGANIZATION?
Is your organization a collection of different parts working together or is it a collection of multiple different parts?
For example, look at the image below.
MEDIUM TO LARGE SCALE ORGANIZATIONS
All medium to large scale organizations could be described as an upsize or down-size of the image given above. When it involves so many parts, your different teams having individual incentives, you could suddenly lose much-needed cohesion to convert your business into a non-committed force.
Lacking required levels of cohesion and purpose, your business could fail to live up to its full capacity
If you are trying to market from a store but selling from a different store, it could seemingly be dubious and unprofessional. In an online world, most business puts up a similar lack of clarity, that makes puts customers on two minds.
LESS OPTIMIZED DAILY OPREATIONS
Now the first image could be easily transformed into something like given below. Without necessary built-in cohesion, each part of your organization could be starting to drift away.
With each part having no-active collaboration, your businesses could start to get less optimized at its daily operations.
WHY CHOOSE INTEGRATED APPROACH
In an efficiency scale of 1-10, where would you rate your business? Does it involve taking care of each aspect, or does it resemble scrambling at your daily activities as they come?
CRM approach helps you take care of each aspect, consider multiple aspects given below.
BEING INDEPENDENT IS NOT BEING INTERDEPENDENT
One needs to have a threshold level of interdependency for optimal productivity. At the same time, one needs to have the necessary Interdependency to maintain optimal productivity.
CRM Ticketing management software and hierarchy system allow easy escalation and follow-up of issues towards faster client resolution. It helps you develop a clear system for maintaining your business process, each accessing each other based on clear requirements.
No Workflow is too small or too large to be Optimized
For a business focused on productivity maximization, Workflow is an essential word. It follows when a task should be assigned to a concerned individual. Having an overview of your processes and multiple stages of productivity gives you a complete overview of your business process.
Through drawing out and regularly following your workflow, you can focus on tiny creaks and chinks such as tweaking the basics of logging in PHP of your company’s systems at your daily process. Henceforth, your processes will be more efficient and performances unexpectedly improved.
DISTIL YOUR APPROACH INTO A CLEAR STRATEGY
An integrated approach needn’t just be limited to just getting your work done. This can also be an important part of your business strategy.
When your processes get optimized, it’ll also gain consistent gains and benefits. As your processes get optimized, your workflow also gets clear advantages over your competitors. In the near future, you can showcase these as main Selling points of your customers.
UNDERSTANDING CUSTOMER EXPERIENCE STANDPOINT
Have you ever thought about reverse engineering customer experience, then comparing it with competitor services?
Under a homogenized marketplace, anyone salesperson trying to excel purely on product or service front could get sidetracked. Here, one needs to focus more on the customer experience front. Here an integrated business approach could be your best bet.
Let’s take points of customer experience namely lead handling, customer totalling, service quotient etc. All these come under a customer experience standpoint. An integrated business approach gives you access and the chance to improve all these aspects.