In three words, being a supply chain manager sounds simplistic. But it’s a genuine misnomer considering the varied application and circumstances involving multiple distribution reports, overseeing inventory levels, storage levels, retail management, etc.
Here, an FMCG CRM gives you a unified tool for managing multiple activities, deliberately and actively combining various facets of supply management.
With an FMCG CRM, you could streamline decision making through a single platform. This enables you to take faster decisions, allocating and streamlining goods to multiple locations through a single interface.
Here’s a short guide for supply managers for CRM chain management. With an ability to automate critical duties, you could simulate smooth flow of goods between multiple points.
Role of Supply Chain Manager
By its definition, a supply chain manager needs to be present at the point of intersection between multiple distribution and retail chain network. This requires him or her to supplement and accelerate goods supply concerned to designated stores and locations.
Within a nose-to-nose competition scenario, a supply chain manager needs to ensure that goods are smartly procured and made easily available. This involves gaining visibility among the list of competing products, thereby increasing sales and greater product turnover.
Maintain Uniform Retail Availability and Access
Primary role of a supply manager is to ensure that stocks are available across all the retail points. But to avail uniform goods access, you need to procure greater volume of goods. And when you procure greater volume of goods, there also exists a greater chance of excess and wastage.
Here you need to have a connected strategy for maintaining stock records and sales rates. For example, having instant availability of stocks mean handling greater product volume at any point of time. Consequently, you can also streamline the flow of goods to their designated area or location.
Finally, you could establish updated products’ demands across the retail chain. This ensures that your retail stores are adequately stocked with consideration to a given product list.
Day-to-Day Challenges of Supply Chain Management
In a functioning retail network, one needs to manage and resolve recurring challenges on a day-to-day basis. This includes acquiring goods, supplying to right outlets and acquiring replenishments.
Without right expertise and introspection, you could easily end-up with process flow stagnation and ingrained complexities. But with right process flexibility and versatility, you could easily handle diverse challenges.
With a CRM, you could streamline and direct daily decision making through a single dashboard. This means that you could view pending orders at any point of time. Consequently, you could approve orders, raise tickets or send order reiterations.
Finally, automation features frees you from responsibility of mindfully attending to different processes. This enables you to take the right decisions.
Manage Stocks and Product Portfolios
Characteristically, a supply manager is evaluated based on his ability to manage and handling large product numbers. An ability to provide product variations and multiple offerings also delivers a bigger competitive advantage.
With this you can manage diverse product list, each coming with variation and up-gradation. With a customized CRM, you could streamline information about variations in product type and quality.
You can also verify and manage product stocks from the concerned categories. This allows you to add new products or update availability of the concerned products.
This also gives you strategic inputs regarding stock additions and consumer taste, which could be used to further enhance your product portfolio.
Manage and Acquire Logistics Reports
Having to create and maintain accurate in-depth reports are one of the least favored jobs of a supply manager. It’s also largely a time consuming activity to collect all the data and make it into a presentable spreadsheet that makes sense.
As a unified platform for managing stocks and acquiring payments, a CRM allows you to directly retrieve logistics reports. This could include any specific time period or user base for each of the selected location.
With automated report generation, you could retrieve reports concerning any particular time period. You could also ensure that your reports are conclusive and final.
Payroll Management for Daily Tasks
With respect to an FMCG network, you could develop a daily payroll management system, hinging on daily collections and task management.
This involves collecting financial data through multiple streams and platforms. With an integrated payment platform, you can also manage daily wage and regular workers based on their payments.
You can also maintain cash tags for managing individual products.
Maintain Employee and Organization Hierarchy
If you are handling an established FMCG network, you could have multiple employees and teams, virtually indistinguishable in a practical scenario. This essentially slows down your processes.
With a Customized FMCG CRM, you could derive a clearly defined employee hierarchy. You could attribute employee duty, along with pre-destined escalation and task management.