The best way to run an E-mail marketing campaign is to manage it comprehensively. When you are trying to combine multiple prospects list and campaign timings, it could easily get overwhelming. Consequently, you could lose track of your campaigns, ending-up with less than optimal results.
A CRM-based Emailing campaign combines multiple aspects and facets through a unifying platform. Here are the five direct benefits of running an Email campaign through a CRM.
1. Manage Opt-out Ratios and reduce Spam Mark-offs
All E-mail campaigners are reasonably apprehensive about their E-mail opt-outs and spam mark-offs. If your messages are frequently shunned by users, it’s possible that your email ID and server IP could have end-up being blacklisted by certain Email providers.
It’s a catastrophic situation for both marketer and the business. Afterwards, it gets incrementally harder for businesses to reach customers through the E-Mail-medium.
With a CRM, you filter and retrieve E-mail database of highly relevant customers. By managing campaigns based on the customer perspective, you could generate higher mailer-open rates and response.
This enables you to keep onto the right side of spam filters and mail reception settings for individual users.
2. Optimize your E-mail campaigns
Even under proliferation of digital marketing channels, E-mail Marketing campaigns still remain one of the most powerful tools used by modern day marketers. Apart from being an indicator of effectiveness, this also points towards the high competition at the prospects’ inbox level.
According to a study, the average click rates for retail E-mail stands at a nominal 2.83%. This means that without conceiving proper optimization, your campaigns are doomed to fall flat.
With an emailing campaign, the optimization isn’t just limited to mailer content. You should also ensure that it’s received by right recipients at the right time. A CRM helps you progressively build and manage on both of these aspects.
3. Get Right Metrics for managing Campaigns
With respect to managing your campaign, you could evaluate your campaign based on a wide variety of metrics or campaign parameters. If you can choose right metrics, then you could consistently drive your campaign in the right direction.
Here, wide metrics such as leads or number of calls received give a skewed and partially incorrect view points. At any point of time, these could be varying according to appeasement level of offers and existing market situation. Consequently, this doesn’t provide reliable metrics to evaluate the market performance.
With CRM integration, you could receive a wider understanding of multiple underlying performance metrics. You could combine and evaluate multiple metrics such as email open rates, click through rates, landing page bounce rates, time on website, etc.
Afterwards, you can tweak and iterate the right factors to achieve the desired results.
4. Improve on your Marketing Dexterity
As mentioned earlier, no two email campaigns are identical. It varies with respect to targeted demographics and audience interest. Here, one should have marketing dexterity for adapting to specific market place.
One should be able to initiate, run and stop campaigns according to inputs. With instant access to customer database, you can include new customer demographics in an ongoing campaign.
5. Directly Integrated to lead Funnel
With CRM, the leads directed through your E-mailing campaigns are streamlined to your lead funnel. This prevents intermediary loss of prospects and follows a clearly structured channel for lead progression.
You can also keep track of long-term conversion of leads acquired through E-mail marketing.
With CRM-based E-mail Marketing, you can remove deficiencies of a promising marketing channel.