Five Instances Where The Sales CRM Can Make a Difference To Your Sales Performance


For almost every business, the virtual stretch from acquiring leads to converting those into actual customers is getting longer and tougher.

This also means that most of the initial leads are lost before they transition into paying customers. Sales CRM platform lets you combine and manage multiple challenges and opportunities that come up in day-to-day sales operations.

1) Lead Volume is too high

Instance –Industry with inflow of low quality Leads.

Challenge – sifting potential prospects from casual enquiries

Some Industries come with a high volume of incoming leads and low chances of conversion per lead. In this situation, having to identify and focus on right leads can make a big difference.

Sales CRM platform collects the incoming lead along with necessary details. It allows you to consolidate all information into a single database. Further, you can use the consolidated lead data to considerably speed-up the overall processing of each lead.

2) Manage repetitive or bogus leads

Instance –Same Prospect giving independent leads in two or more occasions.

Challenge – sifting potential prospects from casual enquiries

According to studies and general experience, almost 10% of the total incoming leads are repetitive or bogus. By counting these into the overall sales quota, your overall lead count could give false hopes. Moreover, it becomes an exercise in time and resource wastage.

Sales CRM helps you prioritize and differentiate between total prospects. You can identify and filter-out the bad prospects from your overall prospect list. This increases the overall lead quality within your total lead count.

3) Stacking Together of Multiple Sales Opportunities

Instance – Leads are not individually analyzed but gets stacked and assigned.

Challenge – identify the individual value of leads as per chances of conversion.

An easy way to make the least use of sales opportunities is through stacking and allocating them later to sales professionals based on simple availability. This system doesn’t lend you the flexibility or versatility to manage leads based on their individual potential.

A Sales CRM helps you consolidate each lead information on a uniform dashboard. This enables you to successfully assimilate information associated with each lead.

You can also assign individual sales professionals based on their individual skills or proficiency in a particular area.

4) Getting your quotes Right and perfect

Instance – Misconceiving or disagreeable sales Quotes

Challenge – Create easily understandable sales quotations

In most commercial exchanges, there are numerous cases where your end quotation could come out skewed or form grounds for serious disagreement. There could be numerous disagreements deal agreement, commission, sales tax, local tax etc…

Sales CRM helps you formulate the quotes based on a single platform that incorporates all differential charges. It also comes-up with a comprehensive list of charges on each instance.

You can also create far more successful quotes and pitches within a competitive environment.

5) Sales Responsibility Management

Instance – Sales professionals are vying for a low lying fruit

Challenge – Sales manager needs to balance between different opportunities

It’s a common enough occurrence that sales professionals are competitive in trying to get their hands on easy opportunities. It’s the responsibility of a sales manager to be smart and just at dividing opportunities among the employees.

With a sales CRM allocation, the concerned manager can view and assign tasks through a single dashboard. This enables you to improve the overall morale of the team while improving the overall team performance.


The journey from initial lead reception to final customer acquisition is often complex and challenging. Here, the Sales CRM helps you simplify and accelerate the tasks at hand.

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