Having appropriate state-of-the-art tools in place to channel customer expectations has become an absolute today.
In fact, the upheavals roped in by the pandemic have encouraged the abundant use of Digital for every action possible. Considering Customer Support Management, it was observed that the use of customer strategies (facilitated through technology) was of utmost importance and added positively to the overall CX. Whereas, a brand/business that did not frame a strategy, lagged behind in the virtual selling sphere.
Brands are striving to mark their presence in the most innovative way possible in this fast paced virtual environment, thereby also aiming for higher Customer Retention and CSAT scores.