As business owners, we have to do everything possible to spread our message far and wide online. Sometimes you’re going to spread your message very broadly and hope to attract the attention of new potential customers. On the other hand, using targeted promotions is often considered the best way to consistently increase sales because you’re focusing on getting your message in front of people who would benefit from your products and services the most.
Targeting your ideal audience correctly is never the easiest thing to accomplish. You have to spend time researching your market, figuring out exactly what it is your potential customers and clients want, and then delivering the goods via product or service to the best of your ability.
ExpertSure can help with the research side of things in a number of different markets. But if they don’t cover your area of expertise, you’ll need to learn how to perform market research on your own or hire an expert marketing company to work on your behalf.
No matter what situation you happen to find yourself in, just know that using targeted promotions is the ideal way to increase sales conversions. To help you get your online marketing efforts back on track, we’d like to tell you about three targeted promotions that will show you how to do just that.
Sound good? Stick around a little longer to learn valuable targeted promotions that can figuratively turn your business on its head in a good way.
1. Targeting New Website Visitors
There’s a strange phenomenon in the online business world. Companies continuously spend massive amounts of money to drive traffic to their website. Yet, while this may seem ideal on the surface, it really doesn’t make a whole lot of sense because the same businesses practically spend nothing to convert their traffic into dedicated customers.
As an example, according to Brian Eisenberg, “Companies spend $92 on driving traffic compared to $1 on customer experience.” Obviously, by creating a better, more positive customer experience, these companies will have an easier time convincing their visitors to stick around and become rabid fans.
Did you know that more than half of your traffic will bounce from your website within 15 seconds? You’re spending so much money to drive this traffic to your site, yet they are leaving relatively quickly. What can you do to get them in your sales funnel?
For starters, you can entice them with a promotional offer by letting them sign up for a contest or provide a free gift in exchange for their email address. Or even better, you can provide your visitors with a promotion within the first 15 seconds to keep them tempted, engaged, and glued to your site. Otherwise, they’ll bounce quickly and you may never see them again.
Creating high-value content is also a great way to get your visitors to stick around. You’ll not only stand out from your competitors, but you’ll also develop a readership that looks forward to your content that you can consistently deliver to them week after week, month after month, and year after year.
So focus on improving new visitor experiences. They might not buy from you right away, but if they like your content, enjoy your exciting promotions, and believe in the value of your products and services, they’ll eventually come around and start spending money on your website.
2. Target Returning Website Visitors
Targeting returning website visitors is a great way to increase your ROI. These site readers are obviously attracted to your content in some fashion, which makes them the ideal candidates to target with promotions and sales.
As an example, one good way to turn returning website visitors into paying customers is to offer them an incentive specifically for them alone. You can offer a discount on one of your top selling products or services and ask them to use a coupon code in order to get the discount to activate.
By using a coupon code, you’ll know that it was your returning readers that purchased your products or services. And you’ll realize that the strategy was more than effective since they made the most of the opportunity presented to them by your company.
Another possibility is to offer free shipping on physical products. Nobody loves to pay for shipping, and when potential customers can get it for free, they typically tend to jump on the deal, especially if they liked the product in the first place.
More than anything else… please take a moment to craft an extra special promotion for your returning website visitors. Make the deal so enticing that it’s practically impossible to refuse. Not only will you make your regular readers happy, you’ll also put some more coins in your coffers, and better yet, this exciting promotion can really help increase your bottom line while boosting conversion rates exponentially.
3. Utilize Targeted Paid Traffic
There are two types of website traffic in the online world. First, you have traffic that isn’t targeted at all. This traffic typically comes from banner advertisements and other forms of advertising designed to interrupt a website visitor and attract their attention. But since these readers weren’t necessarily looking for your content, product, or service in the first place, this type of interruption marketing doesn’t typically convert very well.
On the other hand, you can also flood your website with targeted paid traffic. When you target your paid advertising campaigns you take the time to test ad copy, tweak images, and do everything else possible to make sure you present a better message to your potential readers and customers. This strategy is specifically designed to help improve visitor conversions tremendously and it definitely does work.
When using paid traffic, make sure you provide this audience with a high converting promotion very quickly. In fact, do it within the first 10 seconds. Multiple experiments have been run testing this theory, and based on the results, conversion rates and engagement increase tremendously. So provide visitors generated through paid traffic with a promotion within 7 to 10 seconds of hitting your website to achieve the best possible results.
Remember, you have to use high converting promotions to achieve the greatest results. Contests are always an excellent idea. Giving away free gifts and incentives certainly don’t hurt either. And providing significant discounts makes it easy for website visitors to buy your products and services when they know they are getting a good bargain.
At the end of the day, we can all do better-targeting visitors to our websites through paid traffic. Use the examples shared today to your advantage and you’ll have no trouble turning these visitors into paying customers.
It may seem difficult on the surface, but it’s certainly possible to use targeted promotions to increase sales conversions. We’ve shared three valuable suggestions with you today that we feel you should begin implementing as soon as possible.
The more targeted your traffic and new website visitors, the easier chance you’ll have to convert them into happy customers willing to pay for your products and services. So don’t hesitate to get started implementing these suggestions as soon as possible.