Why Modern Day Caterers Need To Take The CRM-Centered Approach?
For any occasion or celebration, food forms an integral part of an event; so does a caterer. This means that being an event caterer gives you an opportunity to be included from initial stages of the events. But unlike a restaurant dinner, an event menu cannot be undone or rolled-back.
It simply means that a caterer needs to uphold quality of both food and service. One needs to ‘bring the dish to table’ within the short time-window, allowing you to serve warm food to people with right appetite.
As today’s diners could easily gauge the quality of food, you need to be consistent and systematic in your process. Otherwise, delicious food on plate could be judged opposite. Your food may get cold or fries become soggy. Here, your catering credentials take an immediate tumble.
With your diners being precocious of your food quality, one needs to take the optimal approach. A CRM forms the optimal basis for managing your catering service. It lets you provide a strong base for your business.
Number of People Served
Usually, a caterer is expected to serve anywhere between 15 – 1000 people. As prepared food practically doesn’t have a shelf life, your food is being continually diverted to the desired designation. This doesn’t limit your margin of error in calculating the volume of food to be served. While the additional cost for excess food could easily increase your quotation, leaving you to potentially lose the deal. One needs to manage your margin of profits while being precocious about quality.
Providing Turnkey Catering
If you are able to get a client catering contract, you might just go on and convince your client to hand-over the entire event. The turnkey catering project comes under this criterion. This requires arranging events, organizing delivery, managing sales process etc…All these require process management and streamlining of the concerned processes.
CRM integration allows you to arrange multiple activities involved in a turnkey activity. You can integrate multiple activities while streamlining the entire catering process from initial sketching to final execution.
You can increase the extent of your involvement along with accurate quotes and competitive budgeting.
Managing Catering Menus
One of the factors that decide the expertise of a caterer hinges on variety and texture of menus. Also one needs to provide instant information about multiple client queries – ingredients, preparation methods, the time required etc.
Even when you can develop a catering menu, having to manage them around customer meetings is hard. A CRM lets you manage an in-depth menu, allowing you to combine multiple factors. With these, you can find your catering menus which reflect your true taste.
Having to manage Event-day Activity
Having to arrange and manage intricate details of an event could suddenly become gruesome. A CRM Software enables you to manage all the event-day activities, completing your project cycle and management.