Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

What are the brownie points of having Kapture as your CRM?

What are the brownie points of having Kapture as your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

Let’s start with the basics of customer data. What exactly is customer data? It is the information of the people who interact or want get involved in your business. And it is really important to have their information with you at all times? Yes, it is. This information is what will help you capture leads, form your database and build a relationship with them. They will purchase your services from you and.. well, make you…

Smarter ways to manage your customer data for better productivity

Smarter ways to manage your customer data for better productivity

Most businesses thrive on understanding their customers. The right customer understanding can get you closer to your customers than competitors. Meanwhile, this equation can equally act in the opposite way. If you don’t understand your customers, you may end-up trying to reach and serve the wrong audience. Imagine that understanding your customers is like trying to connect a number of dots. If your dots are fragmented or all-over the place, the picture of your customer…

How to achieve the highest revenue with specialized revenue software

How to achieve the highest revenue with specialized revenue software

Engaged Customers generate higher revenues. It’s true! The success dynamics in modern business come down to this simple and obvious observation. But it also seems to be an abstract and unclear objective. This leads to a number of further questions. Should I invest heavily on social media marketing? How should I send periodic reminders and messages? Do I need to make changes and changes to my customer service? In the end, you simply finish the…

How to Use CRM User Data to elevate your Customer Experience

How to Use CRM User Data to elevate your Customer Experience

In the beginning, there was nothing. But then the customers appeared on the horizon and started hollering. But the distance was too great to understand what they actually said and wanted. All the poetic intentions aside, most businesses struggle to get to the bottom of their actual customer requirements. Here, the data can act as a definitive means of understanding customer requirements. By selecting your customer data, you can make sure that the audience information…

How to use customer profiling methods to build your audience base?

How to use customer profiling methods to build your audience base?

Presently, precision has become the difference-maker between success and failure in business operations. When you ingrain precision into your daily operations, it enables you to reach and sell to your desired customer in the shortest and easiest way. Customer profiling methods enable you to reach, influence and build your customer base.  It also enables you to detail your audience, further helping you develop the right understanding of your target audience. Customer profiling to make sense…

CRM for Customer Retention: How to delight your customers into staying?

CRM for Customer Retention: How to delight your customers into staying?

In the current business environment, you cannot take customer retention for a given, even slightly. With competition waiting to entice your customers away with attractive offers and packages, you simply can’t afford anything less than an optimal move. Under a CRM-organized customer retention program, you could control and manage multiple facets of your business. With the right CRM-based tools, you can organize and manage each customer interaction and conversation to aid your business objectives. A…

How to use CRM digital strategies for successful FMCG Operations?

How to use CRM digital strategies for successful FMCG Operations?

All modern successful FMCG organizations are built around the optimal implementation of a digital strategy. By leveraging right technology-based solution, you can organize and streamline goods to right channels along its optimal speed. The CRM-based data flow and inventory management, enables your businesses to achieve digital efficiency for managing physical goods. Here, your organization can manage an easily implementable and scalable mode of distribution and stock replenishment. Here, we discuss about organizing your FMCG business…

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