In the last couple of years, Shopify has clearly become the winner among the e-commerce platform. Unlike other competing CMS platforms, Shopify offers a fully-fledged e-commerce store for business owners with minimum additional investments. Right out-of-the-box, Shopify offers store owners with better store templates, stability, and speed.
Typically, a Shopify store enjoys a higher store conversion rate, which means that more visitors go onto become paying customers.
For an aspiring store owner, this means that a Shopify store can immediately bring-in additional revenue. At the same time, even the well-tuned Shopify website can be limited to their ability to attract target visitors to the online store.
A smart way to maximize your website conversion rates would be integrating with a CRM platform. Now, let’s see why website owners need CRM integration and how it incrementally improves the overall store conversion rates.
Shopify + CRM integration = Smart Store Management
As a Shopify owner, you need to optimally handle the multiple responsibilities of acquiring orders and fulfilling those acquired orders. In these situations, the store owners may have to exercise too much of their time and energy on fulfilling the orders.
Needless to say, this isn’t the ideal way to maximize order volume and frequency.
Instead, an integrated CRM software can streamline this information to a unified platform. This allows you to retrieve and track the details such as collected orders, abandoned shopping carts, and wish list additions in a single platform.
This will help you acquire more orders without splurging on marketing expenditure.
Attracting more Visitors = Acquiring more Orders
In an e-commerce store, it’s a simple principle to generate more purchases by simply attracting the right website visitors. Most successful Shopify stores are able to maintain a steady stream of inbound interested buyers.
By having an integrated CRM software, the store owners can effectively identify and target the interested buyers.
By CRM-Shopify integration, you can streamline all wishlist additions and shopping cart abandonment to a unified dashboard. Instead of attracting brand new visitors, this could be a list of potentially interested prospects.
Later, the Shopify store owner can send targeted email/SMS to convert these visitors into buyers.
In this way, a CRM-Shopify integration can instantly boost your website conversion rates.
Optimized Order Management = Better Customer Fulfillment
Mostly, all Shopify users usually utilize multiple platforms to showcase and sell their products. These could be the Facebook marketplace, a WordPress store or other affiliate websites.
Having to keep track and manage these multiple platforms can quickly become taxing for an already pre-occupied store owner. Without an optimal process, most businesses may need to tab between multiple platforms to manage their order management.
Finally, this could end up becoming a pain point for business owners to manage a large volume of orders.
A CRM system allows you to combine all the orders in a single platform. Within a single platform, the business owners will be able to track orders and payment completion. Afterward, the CRM system can automate or manually assign tasks to complete the order fulfillment.
In this situation, CRM software can help you combine different activities within a single platform.