Whether you run an online store, a blog or sell a service, the main thing you should be aiming to do is get some customers or visitors. Without that, your business or venture will almost surely be a failure or will not reach the heights it might have been able to do. So we all know that attracting the public to become customers is the most important part of any business, and the industry term for this is lead generation.
A lead is a person who is interested in what you do in some capacity, but they don’t need to be a full-on customer yet. Lead generation is how you go about turning strangers into people who know about and are interested in your product, company, service or website. Examples of lead generators are things like blog posts (and other types of online content), coupons, job postings, and more. Now, while there are many experts out there who specialize in this sort of thing, many of us struggle.
If you commonly ask questions such as “what is SEO” or “how do I optimize my website”, you’re not alone, and this might be the blog post for you. This article will look at a few simple ways to optimize your website for lead generation going forward.
Include a Basic and Simple CTA (Call to Action) on Your Homepage
If you want to help and or get some information from your site visitors, one of the easiest and best ways to do so is to simply ask for it. A CTA (or call to action) is a marketing term and is any device or phrase used in hopes of eliciting a response from visitors. For example, asking someone to like or retweet a social media post is an example of a call to action. But these CTA’s can be used on everything from a website, to a video and more.
They can prove to be the perfect nudge necessary to get someone to become a lead or customer. Of course, you need to offer something that they find interesting and have a good design, but without a solid CTA, the person might not take the step from one-time visitor to a potential customer. Your CTA should be short, concise, and easy to understand and if possible, you should try to personalize some of your calls to action, as well.
Make Your Forms Quick and Easy to Fill
In order to turn someone from a stranger to a lead or customer, you need some type of personal information from them. Whether that is their name, email, phone number or another way for you be able to stay in contact or update them. Without that, you have no way to identify whether they are able to make the switch from stranger to lead.
Normally, this type of information is collected through the completion of an online form. To raise the chances of people actually filling out your forms, you should make them as simple as possible. In order to get someone to fill out your form (or sign up for or subscribe to an email newsletter), you could also offer them a discount on product/services, or something free like an ebook or how-to guide.
Don’t Forget to Nurture Your Leads
However, just because someone filled out a form and can now be classified as a lead doesn’t mean they will ever make the jump and become a customer. If you forget to nurture your leads, they might forget about you and never actually become a customer.
You can nurture leads by consistently offering valuable content, sending follow up emails and sending updates every now and then so they remember what/who you are and what you can offer them. While nurturing doesn’t guarantee you, customers, it will give you a better chance of creating them than simply hoping the strangers will become leads on their own.
Include Positive Testimonials
Because becoming a lead involves giving some sort of personal information to a website or company, many people are reluctant to do it, at least in the beginning. Instead of just hoping that the customers will fill in the forms or give the information, you should include some customer/visitor testimonials on your website.
Not only does it show them that you have satisfied customers or clients, but it also helps these potential leads to have more trust in you, which they need if you expect them to give you personal or contact information. Of course, you should always make sure to put positive testimonials on your website and should ensure that they are all honest and real.
Keep Mobile in Mind
Nowadays, more people are browsing the internet on mobile devices than they are on computers, so it is necessary that you keep that in mind when designing your site. You need to ensure all of your lead generators appear the same (or better) on mobile than they do on the desktop.
If not, people on your mobile site might not get the same experience and might not decide to become leads. Thankfully, it is very easy to test out your website on mobile to ensure it is quality. After some testing and making sure all the right content, information, forms and CTAs appear the same on mobile as they do on the desktop, you will be all set!
In conclusion, hopefully, this article can help you learn and utilize some great ways to make your website great for generating leads. Without lead generation, it becomes hard to get people interested or invested in your company or website. However, it is important to remember that just because someone is a lead doesn’t mean they are going to become a customer, so be sure to nurture the lead and provide them with great client service and value to help them make the step to become a paying customer.