A relevant landing page that speaks to your prospects can help in converting your viewers into loyal consumers. Making the best use of your landing page is essential especially to boost your business’s growth and build your brand.
However, with many businesses online, the users are becoming pickier. If you want to flourish selling online, you have to convince the visitors at the landing page to take the “Purchase” action. In order to do that your every landing page element should deliver the right information.
According to Hubspot, 48% of marketers create a new landing page for each campaign. That said, the importance of a landing page is undeniable.
But, how to create such a page that is relevant communicates information and deliver results?
I’ve deconstructed every element of a high-converting landing page. You can find those deconstructed elements below to help you achieve your landing page goals.
In order to capture attention, it is vital to create a headline that not only steals the glimpse but also relevant to the visitor. Your main headline serves as an elevator pitch that should explain your service/product/offerings.
Next in line is a supporting subheading, which gives you a chance to explain the benefits to the consumers.
An Image or a Video
Visuals are more capable of converting visitors into leads than just blocks of text. Thus, it is crucial to have a supporting video or image on your landing page. For this, you can include an actual image of your product or service. To take this conversion one step ahead, include a video that explains your product.
This will incorporate the trust element into the picture and people are most likely to buy from you when they are actually putting their trust in your business.
Why should a visitor buy from you? How your offerings will help them?
Take advantage of this section to nurture your potential leads. Break down the benefits into bullet points as pointers are easy to read. Your goal is to provide value & benefits of your product, not drown them into long and incomprehensible content.
Call to Action
When it comes to CTAs or call to actions, there are several things you should keep in mind.
These are they:
- Should stand out
- Should be specific
- Should be relevant
- Should tell a customer where he/she will land up after clicking on the CTA
- Should contain stellar copy
- Should have a different color or design so it doesn’t blend into your design
Landing pages can be divided into two sections, Above the Fold and below the Fold. According to a survey, visitors spend 80% of their time above the fold. Hence, make sure that all your quintessential components are placed at the upper fold.
No one likes to be loaded with too many links. Reduce your navigational and link options and keep only relevant links. Only targeted traffic should be arriving on a landing page.
You can guide them through the website through specific links within the landing page.
In this area, you need to provide important details of your product in a clear and concise way. Text plays a significant role in encouraging a visitor to make a decision. Add images of your products along with the description to support the text.
Showcasing testimonial is a great way to show your visitors what others think of your product. Your testimonials should reinforce the results, your products claim to deliver.
Third party verifications such as the number of businesses who previously used your products, logos of companies, etc. play a crucial role in conversions.