LinkedIn, as we all know, is the world’s largest professional network and a professional relationship-building platform in the virtual space.
Its network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities. Job and Sales are the byproducts of this massive forum.
It offers you a professional network platform to identify the potential leads for your business, allows for personal engagement so that they can be converted to full-fledged customers. It can only be done using a good combination of listening, participating, sharing, networking, and responding.
Linkedin, as they say, is not a game of tricks or hacks. Consistency and persistence are the only way forward.
There is Sales Navigator, a wonderful tool to establish a strong social presence to generate more leads. You may acquire new business, expand your network and pursue a lot of other productive things.
You can find and target prospects more quickly
- Improve prospecting to qualify leads
- Get Real-time updates on prospects
The Lead Generation Process
Features like Advanced Search, Lists to help you create your custom list of accounts, you might want to focus on
Stage 2: Research/Prioritization
Multiple filters like Linkedin Spotlight, Introduction Opportunities, Funding, Company Growth assist you to prepare and prioritize the accounts
Stage 3: Outreach
Entails sending personalized emails/connection requests on LinkedIn
Stage 4: Nurture
Nurturing leads is made easier with alerts being set (Job change, Funding etc.)
You may softly engage and monitor the needful
And the most important: Follow-Ups with the lead to stay updated
And while LinkedIn efficiently facilitates the sales process, there are a couple more things to note from a sales standpoint :
- Build your KLT (Know, Like & Trust) Factor
- Send out Personalised Invites
- Respond to People, help them
- Engage with Content to Build Conversations
- Ask for Direction, Not for Sale!!!
About the Author
|A seasoned professional with experience in Inside Sales, Market & Customer Research, Business , Customer Insight. Skilled in building trust and relationship with customers and team members for business and operational excellence.
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